Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to provide an understanding of the most common traditional and new distribution channels in tourism industry.

Learning outcomes

At the end of the course the student is expected to be able to - understand the role of different distributions system in tourism industry. - plan which distributions channels should function best in different tourism companies. - can analyze different online channels to propose an online communication plan to a small tourism vendor such as a local hotel - understands the importance and logic of search engine optimization (SEO), social media interaction, review services, OTAs, price comparison services etc. in online marketing - can use different information sources to build an online communication plan for different markets such as Russia, Germany and Finland

Course contents

Global Distribution Systems Digital distribution channels. Expert lectures in distribution channels

Prerequisites and co-requisites

First and second year tourism courses and a minimum of 110 ects

Previous course names

no specific former course

Recommended or required reading

Buhalis & Laws (2002), Tourism distribution channels: practices, issues and transformations VISITA (2013), Att sälja hotellrum i en digital värld, Sverige Luhtala, M., From, T. & Jäppinen, M. (2013), Onnistumisen avaimet mobiilimarkkinointiin. Rowles, D. (2013). Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising, Kogan Page Limited, London UK. Buhalis, D., 2003,eTourism: information technology for strategic tourism management,Pearson (Financial Times/Prentice Hall), London ISBN 0582357403. Online material i form av t.ex. artiklar och expertföreläsares presentationer

Study activities

  • Lectures - 20 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 33 hours
  • Individual studies - 40 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Teacher

Eriksson Niklas

Examiner

Eriksson Niklas

Home page of the course

https://arcada.itslearning.com/

Group size

No limit

Assignments valid until

Until date 2015-10-30

Assessment methods

  • 2015-02-24 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

Course and curricula search