Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The main aim of the course is to provide a holistic understanding of the opportunities and challenges marketing, especially online marketing, offers in the travel and tourism sector.

Learning outcomes

At the end of the course the student - is expected to be able to possess knowledge of the main principles of tourism marketing and how to apply them in practice. - can analyze different options for digital marketing in tourism - can report a study for an international small and medium sized enterprise within the tourism sector

Course contents

-Marketing of Travel and Tourism Services -Principles of Digital Marketing -Strategy and tactics for T&T Marketing

Prerequisites and co-requisites

Basic Marketing (first year)

Previous course names


Recommended or required reading

Middleton,V.T.C. Marketing in Travel and Tourism.Butterworth&Heinemann.Oxford. latest edition.ISBN 0 7506 4471 0 3rd ed. Sjöberg (2011), Internet för Turism & Event: Hur man kan använda Internets nya möjligheter i sin marknadsföring, som e-bok i eLIB vid Arcada. Carlsson, L. (2012), Marknadsföring och Kommunikation i Sociala Medier, som e-bok i eLib vid Arcada. Chaffey, David et. al. Internet Marketing - Strategy, implementation and practice.Prentice Hall. ISBN 978-0-273-69405-2 Journal of travel ad tourism marketing Journal of Consumer Marketing European JOurnal of Marketing Journal och Hospitality and Tourism Techology

Study activities

  • Lectures - 20 hours
  • Excursions and demonstrations - 5 hours
  • Individual- and group instruction - 20 hours
  • Project- and production work/artistic activities - 88 hours
  • Internet-based studies - 0 hours
  • Seminars - 0 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

Basis for grade evaluation*: Group assignment 50 % exam 25 % Expo assignment 25 % *With reservation for minor changes


  • Aittoniemi Hellevi
  • Eriksson Niklas


Eriksson Niklas

Home page of the course


Group size

No limit

Assignments valid until

Until date 2015-05-30

The timetable of the course

kan ses i ARBS utöver kontakttimmarna i ARBS bokas tider för grupphandledning minst 2 ggr/grupp Studenterna och handledarna kan vid behov kräva flera tillfällen.

Assessment methods

  • 2014-12-15 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments

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