The course is included in these curricula and study modules

Marketing and communication (fe 2002 - 2004) - Marketing and communications

Level/category

Extension studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

3

Total number of ECTS

6 cr

Learning outcomes

To consider the role advertising plays in both consumer and business-to-business markets and to present a composite model af how advertising might work.

Course contents

  • advertising background, planning and strategy
  • advertising media
  • creating advertising
  • integrating marketing communication elements

Prerequisites and co-requisites

Basics in Marketing

Recommended or required reading

Flessa Georg: Trycksaksboken.1994. ISBN 91-23-01348-6
material distributed in class

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours
  • Tuition managed by students but supervised by the teacher - 50 hours
  • Project work and productions - 70 hours
  • Individual studies - 0 hours

Workload

  • Total workload of the course: 160 hours
  • Of which autonomous studies: 70 hours
  • Of which scheduled studies: 90 hours

Mode of Delivery

Participation in tuition

Assessment methods

Reports and productions

Teacher

Willför Christel

Examiner

Willför Christel

Group size

No limit

Assignments valid until

Until further notice

The timetable of the course

v. 35-44

Assessment methods

Date will be announced later - Reports and productions

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