The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- International business 2019 - Marketing
The course takes place in period
1 (2019-08-01 to 2019-10-27)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
Upon completing the course students understand
the importance of developing a marketing strategy
and they understand the fundamentals of creating
customer value, branding and product strategy.
The students will also be knowledgeable in how to
conduct market research.
Learning outcomes
Upon completing the course students know the
critical components of marketing strategy and -
management and they can conduct or participate in
marketing research projects.
Course contents
Developing strategies, Collecting information and
estimating demand, conducting market research,
shaping the market offerings, connecting with
customers, building brands.
Prerequisites and co-requisites
Introduction to Marketing
Previous course names
None
Additional information
Attendance is highly recommended throughout the
course. The rules concerning attendance and
grading will be explained during the first
session.
The information given in this course description
is subject to change!
Recommended or required reading
Kotler, Philip & Keller, Kevin Lane: "Marketing
Management" 15th Global edition
Study activities
- Lectures - 35 hours
- Small-group work - 10 hours
- Project- and production work/artistic activities - 10 hours
- Individual studies - 80 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Assignments
Assessment requirements
Examination, assignments, maybe project
The details of assignments and ev. project will
be
given during the lectures, by email, and on Its
Learning.
Ther will be one bookexam during Period 1 and two
re-examinations during Period 2 and 3.
Teacher
- Kietz Tove
- Pehrsson Patrik
Examiner
Kietz Tove
Home page of the course
Group size
No limit (82 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-03-18 to 2019-08-04
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-09-03 | 10:15 - 12:45 | D4107-08 | Strategic Marketing and Research | Kietz Tove Pehrsson Patrik |
|
2019-09-05 | 11:45 - 14:15 | D4107-08 | Strategic Marketing and Research | Pehrsson Patrik | |
2019-09-10 | 09:15 - 11:45 | D4106 | Strategic Marketing and Research | Kietz Tove | |
2019-09-12 | 11:45 - 14:15 | F249 | Strategic Marketing and Research | Kietz Tove | |
2019-09-17 | 09:15 - 11:45 | D4106 | Strategic Marketing and Research | Kietz Tove | |
2019-09-19 | 08:30 - 11:00 | D4106 | Strategic Marketing and Research | Kietz Tove | |
2019-09-24 | 10:15 - 12:45 | D4107-08 | Strategic Marketing and Research | Pehrsson Patrik | |
2019-09-26 | 11:45 - 14:15 | F249 | Strategic Marketing and Research | Pehrsson Patrik | |
2019-10-01 | 09:15 - 11:45 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
2019-10-03 | 11:45 - 14:15 | D4107-08 | Strategic Marketing and Research | Pehrsson Patrik | |
2019-10-08 | 13:15 - 15:45 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
2019-10-10 | 08:30 - 11:00 | D4106 | Strategic Marketing and Research | Kietz Tove | |
2019-10-15 | 09:15 - 11:45 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
2019-10-17 | 11:45 - 14:15 | D4107-08 | Strategic Marketing and Research | EXAM | Pehrsson Patrik |
2019-10-22 | 13:30 - 16:00 | D4107-08 | Strategic Marketing and Research | Kietz Tove | |
2019-10-24 | 11:45 - 14:15 | D4106 | Strategic Marketing and Research | Pehrsson Patrik | |
2019-11-28 | 08:30 - 11:30 | F249 | Strategic Marketing and Research (re-exam 1) | Genberg Camilla Kietz Tove |
|
2020-01-09 | 08:30 - 11:30 | D4107-08 | Strategic Marketing and Research (re-exam 2) | Kietz Tove |