The course is included in these curricula and study modules

Ib 2001 - 2004 - International operations


Professional studies

Teaching language


Type of course


Recommended year of study


Total number of ECTS

6 cr

Competency aims

Todays managers base many of thir decisions on data obtained by business research. The objective of the course is to make students familiar with the most commonly used methods of business research. Students will learn how to conduct survey research, interviews and how to analyse the results and present them. The students will learn and practice both quantitative and qualitative research methods and techniques

Learning outcomes

The students learns to plan,and implement both qualitative and quantitativ research.
Qualitative methods: Brainstorming, focus groups, interviews, case studies and action research.
Quantitative methods: To prepare and analyze questionnaires with SPSS

Course contents

Introduction to the basic problems of scientific method. (Deduction, induction, theories, hypothesis, verification, falsification, numerical scales, causal research, measurement.)
Defining research problems, research design, secondary data collection and analysis using library data banks, quantitative data collection and analysis, design of questionnaires, sampling, data preparation using SNAP, and statistical data analysis using SPSS.

Prerequisites and co-requisites

Basic Mathematics, Business Mathematics, Computing, Marketing, Advanced Marketing.

Previous course names

International Business Methods

Additional information

Quantitative methods with SPSS done individually and evaluated as examination. Qualitative research methods tested through written examination.

Recommended or required reading

Selected parts from:

Ghauri P., Grönhaug K. and Kristianslund I.: Research Methods in Business studies- A practical guide. Prentice Hall, 1995, Hertfordshire. ISBN 0-13-015710-4

Burns A. and Bush R.: Marketing Research, 3rd ed. Prentice Hall, 1999, New Jersey. ISBN 0-13-014411-8.

Kumar V. International Marketing Research, Prentice Hall, 2000, New Jersey, ISBN 0-13-045386-2

Study activities

  • Lectures
  • Exercises
  • fältarbete
  • Individual work


  • Total workload of the course: 0 hours
  • Of which autonomous studies: 0 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Written tests


Mildén Peter

Home page of the course


Group size

No limit

Assignments valid until

The end of the academic year

The timetable of the course

Springperiods 3 and 4. Timetable can be seen from ARBS.

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