FE-2-075

• Business administration 2009 (marketing) - Marketing
• Business administration 2010 (marketing) - Marketing
• Business administration 2011 (marketing) - Marketing

Swedish

Compulsory

1

5 cr

The aim of the course is that the student should
get and insight
and understanding of the basic elements in
marketing, i.e. sales
and customer service. The aim is achieved through
a practical
approach where the student takes part in sales
training and
studies customer service with the mystery shopping
method.

At the end of the course the student is expected to
be able to
understand and apply the basics in sales and
customer service.

Content of the course:
Customer service in theory and practice
Mystery shopping method and project
Practical sales training

None, but good if the student has conducted a basic
course in
marketing

Compulsory participation in guest lectures, Eye Tracker
presentations, Mystery shopping introduction and your sales
session!

Support: Laurelli, R. och Cras, B-Å. (2002):
Handbok för personlig
försäljning, Arcada library 4 copies

• Lectures - 40 hours
• Exercise based learning - 24 hours
• Project work and productions - 69 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 69 hours
• Of which scheduled studies: 64 hours

Participation in tuition

• Demonstrations and presentations
• Reports and productions

Mystery shopping project (group) 1/2
Sales assignment (individual) 1/2

• Rosenbröijer Carl-Johan
• Willför Christel

Rosenbröijer Carl-Johan

No limit

12 months after course has ended

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions