Professional studies

Teaching language


Type of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

The aim of the course is that the student should
get and insight
and understanding of the basic elements in
marketing, i.e. sales
and customer service. The aim is achieved through
a practical
approach where the student takes part in sales
training and
studies customer service with the mystery shopping

Learning outcomes

At the end of the course the student is expected to
be able to
understand and apply the basics in sales and
customer service.

Course contents

Content of the course:
Customer service in theory and practice
Mystery shopping method and project
Practical sales training

Prerequisites and co-requisites

None, but good if the student has conducted a basic
course in

Previous course names


Additional information

Compulsory participation in guest lectures, Eye Tracker
presentations, Mystery shopping introduction and your sales

Recommended or required reading

Support: Laurelli, R. och Cras, B-Å. (2002):
Handbok för personlig
försäljning, Arcada library 4 copies

Study activities

  • Lectures - 40 hours
  • Exercise based learning - 24 hours
  • Project work and productions - 69 hours


  • Total workload of the course: 133 hours
  • Of which autonomous studies: 69 hours
  • Of which scheduled studies: 64 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and presentations
  • Reports and productions

Assessment requirements

Mystery shopping project (group) 1/2
Sales assignment (individual) 1/2


  • Rosenbröijer Carl-Johan
  • Willför Christel


Rosenbröijer Carl-Johan

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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