17.04.2023 13:11
What do we want to emphasise in Arcada's brand? What does our visual identity look like? How should we write to sound like Arcada? You can now find all the answers in our new brand book!
In the digital guide External link you will find information about Arcada’s brand and guidelines on how to achieve a consistent feel of it.
The brand book gives you guidelines for:
- Arcada's brand attributes and brand promise
- Tone of voice
- Visual identity
The guide serves as a tool for all students and employees at Arcada. The work with Arcada’s brand will continue this autumn as we develop a new slogan for the UAS.