The course is included in these curricula and study modules
- International business management - a nordic focus 2012 - Nordic skill module
- International business management - a nordic focus 2014 - The nordic context
- International business management - a nordic focus 2015 - The nordic context
- International business management - a nordic focus 2016 - The nordic context
- International business management 2017 - The nordic context
- International business management 2018 - The nordic context
The course takes place in period
- 1 (2018-08-01 to 2018-10-21)
- 2 (2018-10-22 to 2018-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
Second
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an insight in
the various challenges and opportunities in
making a successful market entry in a Nordic
(Scandinavian) market. Moreover, the course
offers the students a chance to practice
presenting new business plans to a board of
directors.
Learning outcomes
At the end of the course the student is expected
to be able to
- explore business opportunities in the region
- analyze and evaluate the competitiveness
fundamentals of an industry in the Nordic
marketplace
- choose a market entry strategy and create a
well defined market entry action plan
- do a well defined report and a presentation
including recommendations to case company.
Course contents
Seminar sessions with guest speakers from
businessworld
Relevant case studies
Articles and webinars
Case Company inputs and challenges
Group Assignment: Entry Plan into a Nordic
(Scandinavian) market
Presenting the plan to a professional board of
directors and caseowners.
Prerequisites and co-requisites
A bachelor degree and at least three years work
experience gained after completing the higher
education degree, Nordic track Module 1 done.
Recommended or required reading
International marketing : strategy and management
E-bok
Gilligan, Colin ; Hird, Martin ; ProQuest (Firm)
Routledge 2013.
Pages 71-150 required
Study activities
- Lectures - 20 hours
- Small-group work - 7 hours
- Project- and production work/artistic activities - 73 hours
- Individual studies - 35 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should:
- give an active input during the seminar
sessions by asking
questions and sharing relevant experiences
- give a solid input in preparing an entry plan
by supporting the
process with knowledge, curiosity and
creativity
- take a specific role in presenting the
assignment.
Teacher
Kietz Tove
Examiner
Rosenbröijer Carl-Johan
Home page of the course
Group size
No limit (16 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2018-08-13 to 2018-09-09
Assessment methods
Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2018-10-25 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2018-10-26 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2018-10-27 | 09:30 - 16:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2018-11-29 | 16:15 - 18:45 | B522 | Planning and preparing market entry in a Nordic country | Forsström Mikael Henriksson Robert Kietz Tove Stenius Minna |
|
2018-11-29 | 16:30 - 20:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2018-12-01 | 09:30 - 16:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove | |
2019-01-14 | 17:00 - 19:00 | F363 | Planning and preparing market entry in a Nordic country | Kietz Tove |