MB-2-009 (0) - Establishing and developing our market position in a Nordic country

• International business management - a nordic focus 2012 - Nordic skill module
• International business management - a nordic focus 2014 - The nordic context
• International business management - a nordic focus 2015 - The nordic context
• International business management - a nordic focus 2016 - The nordic context
• International business management 2017 - The nordic context
• International business management 2018 - The nordic context

2 (2018-10-22 to 2018-12-31)

English

Compulsory

Second

2

5 cr

The aim of the course is to give an insight in
the various
strategic choices and operative challenges when
establishing and developing a market position in
the Nordic
markets.

The course will also offer the students an
opportunity
to collect their overall key learning points into
a
commercial package and to receive professional
feedback & coaching on their ability sell ideas.

The student is able to:
· actively contribute to establishing a solid
market position for a company in a Nordic market
· analyse a companys market position including
opportunities / challenges, and suggest relevant
alternatives
for further development
Moreover, the student will possess additional
experience in seeing the essential points and
presenting
ideas in a catching and convincing way.

Interactive seminar sessions, guest speakers from
various industries and companies
with experience from establishing and
developing a market
position in the Nordic markets.

Assignment working in groups of four persons;
receiving professional feedback & coaching from
real-life
business executives.

• Lectures - 27 hours
• Small-group work - 16 hours
• Project- and production work/artistic activities - 80 hours
• Individual studies - 12 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should:
-give an active input during the seminar
sessions by asking relevant questions and sharing
experiences
with added value
-give a solid input in the assignment work by
supporting the process with knowledge, curiosity
and
creativity
- take an active role in presenting
the assignment

Kietz Tove

Rosenbröijer Carl-Johan

https://arcada.itslearning.com/ External link

No limit (16 students enrolled)

12 months after course has ended

2018-10-08 to 2018-11-25

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions