The course is included in these curricula and study modules

The course takes place in period

2 (2018-10-22 to 2018-12-31)

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

Describe how the marketing environment
affects a firm´s market strategy
- Identify influences on consumer behaviour
- Understand the concepts of segmentation,
targeting
and
positioning
- Analyse the marketing mix
- understand why and how service marketing is
different
from
product marketing

Learning outcomes

1. Emphasise key concepts and issues underlying
the
modern
practice of marketing;
2.Examine the role of marketing in the
organisation and in
society;
3.Analyse the general nature and role of
marketing, the
marketing concept, buyer behaviour and the
environment in which marketing operates; and
4.Understand the four main decision areas of
products
and
services, distribution, promotion and pricing.

Course contents

- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs

Prerequisites and co-requisites

None

Previous course names

None

Additional information

Re-examination:

Recommended or required reading

Essentials of Marketing Third Edition; Jim Blythe
University of Glamorgan

Study activities

  • Lectures - 33 hours
  • Practical exercises - 30 hours
  • Individual studies - 70 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams (written-, oral-, home-)

Assessment requirements

Pass grade for assignments and final examination.

Teacher

  • Eriksson Niklas
  • Fabricius Susanna
  • Forsström Mikael
  • Henriksson Robert
  • Hernberg Mervi
  • Kietz Tove
  • Relander Siv
  • Rosenbröijer Carl-Johan
  • Stenius Andreas
  • Willför Christel

Examiner

Willför Christel

Home page of the course

Group size

No limit (53 students enrolled)

Assignments valid until

12 months after course has ended

The timetable of the course

See ARBS/itslearning

Course enrolment period

2018-10-08 to 2018-11-04

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Other assignments
Room reservations
Date Time Room Title Description Organizer
2018-10-23 09:15 - 10:15 B518 Introduction to Marketing Willför Christel
2018-10-29 10:00 - 12:30 B518 Introduction to Marketing Eriksson Niklas
2018-11-05 12:00 - 14:30 B518 Introduction to Marketing Fabricius Susanna
2018-11-06 08:30 - 11:00 B518 Introduction to Marketing Henriksson Robert
2018-11-16 09:15 - 11:45 F143 Introduction to Marketing/Marknadsföringens grunder Guest lecture Willför Christel
2018-11-20 08:30 - 11:00 B518 Introduction to Marketing Hernberg Mervi
2018-11-21 09:15 - 11:45 B518 Introduction to Marketing Hernberg Mervi
2018-11-28 08:30 - 11:00 B518 Introduction to Marketing Forsström Mikael
2018-12-07 08:30 - 11:00 B518 Introduction to Marketing Relander Siv
2018-12-11 08:30 - 11:00 B518 Introduction to Marketing Stenius Andreas
2018-12-17 12:30 - 15:30 F143 Introduction to Marketing/Marknadsföringens grunder Tentamen, exam Willför Christel
2019-03-11 12:30 - 15:30 F143 Introduction to Marketing/Marknadsföringens grunder Omtentamen 2, Re-exam 2 Willför Christel

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