AB-3-007

• Business administration 2016 (logistics) - Digital transformation
• Business administration 2016 (marketing) - Digital transformation
• Business administration 2016 (tourism) - Digital transformation
• Business administration 2017 (logistics) - Digital transformation
• Business administration 2017 (marketing) - Digital transformation
• Business administration 2017 (tourism) - Digital transformation
• International business 2016 - Digital transformation
• International business 2017 - Digital transformation
• International business 2018 - Digital transformation

• 3 (2019-01-01 to 2019-03-17)
• 4 (2019-03-18 to 2019-07-31)

English

Optional

First

3

5 cr

The aim of the course is that students will learn
the basics of design thinking and service design
as well as methodologies and approaches currently
used as best practices in business environment.
Students will know how to think about the
behavioural touchpoints a user may have within a
company, and how those touchpoints can be better
designed to support a more comprehensive and
purposeful customer experience (business value).
The aim is also that students will learn to think
about narrative structures, and consider products
and services in a larger, experiential context.

After the completion of the course, students:
- Understand the fundamental concepts of design
thinking
- Understand the fundamental concepts of service
design
- Understand the importance of a customer
experience
- Understand the concepts of Scenario development
and storytelling
- Customer journey mapping

- design thinking
- service design
- buyer persona
- customer journey mapping
- storytelling
- scenario development

Basic business courses need to be completed,
especially marketing

This course is the second course of the module
Digital Transformation. The module is planned to
be taken as a whole 15 credits package. The other
two courses are called Strategies in a Digital
Economy and Customer experience Management

Material in itslearning

Various blogs, websites and handbooks on the web

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 23 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:

Documentation of the process and the methods has
central role in the course and its assessment

- 40% of points in course: Presence in workshops
- 40% of points in course: Documentation of
workshops
- 10% Sum-up of course documentation = final
documentation
- 10% Analysis of articles and like in an
assignment in the end of the course

• Fabricius Susanna
• Kietz Tove
• Tigerstedt Christa

Kietz Tove

https://arcada.itslearning.com/ External link

No limit (30 students enrolled)

12 months after course has ended

2018-12-25 to 2019-01-21

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions