AB-2-022

• Business administration 2013 (marketing) - Digital marketing
• Business administration 2014 (marketing) - Digital marketing
• Business administration 2015 (marketing) - Digital marketing
• Business administration 2016 (marketing) - Digital marketing
• Business administration 2017 (marketing) - Digital marketing

3 (2018-01-01 to 2018-03-18)

Swedish

Compulsory

First

3

5 cr

The aim of the course is that the student knows
various digital channels and can use these to drive
traffic to an organisation's website. The student understands
the difference between outbound and inbound
marketing and manages to combine the best of both worlds to
raise awareness about a company. Different channels
and approaches are used effectively to both reach
and communicate with customers online.
- Be able to use software that streamlines,
automates, and measures
marketing tasks and workflows

After completing the course, the student
should:

- Know the principles of digital advertising
- Be able to plan and implement digital advertising in different
channels
- Be able to calculate various indicators such
as ROI
- Be aware of the possibilities Content
Marketing provides
and which channels are suitable for this
- Implement a company's Content Marketing
Strategy
- Know different social media tools and be able
to use these
to reach and communicate with customers
- Be able to use different tools to analyse
social media
activities
- Be able to develop different activities to
communicate with
a company's target groups’

- Search Marketing Marketing - PPC
- Digital Ads – different types and channels
- Various social media platforms
- storytelling
- Content Marketing
- Dissemination Strategy
- Integration of social media and digital
campaigns
- Social analytics
- Marketing automation
- Virtual and augmented reality

Marketing 30 ECTS

Mandatory attendance.

Chaffey Dave. 2014. Emarketing excellence. Fourth
edition.
Material in itslearning

• Lectures - 35 hours
• Excursions and demonstrations - 10 hours
• Individual- and group instruction - 5 hours
• Practical exercises - 20 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 23 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Multiform education

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should accomplish
the
following:

Examination 1: Develop XR material and a social media marketing plan

Examination 2: Present the plan and the XR material in a final seminar

Examination 3: Complete an individual project
assignment

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (25 students enrolled)

12 months after course has ended

2017-12-25 to 2018-01-21

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions