The course is included in these curricula and study modules

The course takes place in period

2 (2017-10-23 to 2017-12-31)

Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to give the students
insight in the future of
retail from a strategic and research perspective

Learning outcomes

At the end of the course the student is
expected to be able to:
-understand the critical trends of development
in traditional and
digital retail
-analyze the development from a strategic
perspective with a
focus on retailers' opportunities and
challenges
-assess different mobile technologies that
could be implemented
in retail so that it creates value for the
consumer
-conduct Eye-tracking studies in retail
-understand the role of data for analytics and
as a potential new
service

Course contents

-Channel integration
-Impact of mobile technologies
-Influential role of social media
-Changing role of the physical brick-and-mortar
store
-Diversity in customer requirements
-Balance between personalization and privacy
-Different technology in practice
-Eye-tracking study's and analysis
-How can data and analytics be used in retail

Prerequisites and co-requisites

Minimum 20 ECTS conducted in the marketing module
of year 2

Recommended or required reading

To be informed later

Study activities

  • Lectures - 32 hours
  • Excursions and demonstrations - 8 hours
  • Practical exercises - 10 hours
  • Project- and production work/artistic activities - 30 hours
  • Individual studies - 55 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Teacher

  • Rosenbröijer Carl-Johan
  • Eriksson Niklas

Examiner

Rosenbröijer Carl-Johan

Home page of the course

Group size

No limit (23 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2017-10-09 to 2017-11-05

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
Room reservations
Date Time Room Title Description Organizer
2017-10-26 10:15 - 11:45 B328 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-10-31 10:15 - 11:45 D4107-08 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-02 10:15 - 11:45 B328 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-07 10:15 - 12:30 F363 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-09 10:15 - 11:45 F363 Framtidens detaljhandel - Tid för grupperna att göra projektplanen! Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-14 10:15 - 11:45 F363 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-16 10:15 - 11:45 B326 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-23 10:15 - 11:45 B320 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-28 10:15 - 11:45 Framtidens detaljhandel - Tid för grupperna att jobba med projekt 2 Eriksson Niklas
Rosenbröijer Carl-Johan
2017-11-30 10:15 - 11:45 Framtidens detaljhandel - Tid för grupperna att jobba med projekt 2 Eriksson Niklas
Rosenbröijer Carl-Johan
2017-12-05 10:15 - 11:45 Framtidens detaljhandel - Tid för grupperna att jobba med projekt 2 Eriksson Niklas
Rosenbröijer Carl-Johan
2017-12-07 10:15 - 11:45 Framtidens detaljhandel - Tid för grupperna att jobba med projekt 2 Eriksson Niklas
Rosenbröijer Carl-Johan
2017-12-12 10:15 - 11:45 F363 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan
2017-12-14 10:15 - 11:45 F363 Framtidens detaljhandel Eriksson Niklas
Rosenbröijer Carl-Johan

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