AB-2-020

• Business administration 2013 (marketing) - Digital marketing
• Business administration 2014 (marketing) - Digital marketing
• Business administration 2015 (marketing) - Digital marketing
• Business administration 2016 (marketing) - Digital marketing
• Business administration 2017 (marketing) - Digital marketing

2 (2017-10-23 to 2017-12-31)

Swedish

Compulsory

First

3

5 cr

The aim of the course is that the student knows
what it takes
to strengthen an organization's digital
presence. The student
can create a positive customer experience with
a goal to
achieve business benefits. The student can
measure and
analyze the organization's digital efforts and
through
optimization take its digital presence to the
next level.

- Understand the different aspects of webdesign
to create an
effective customer experience
- Be able to plan an intuitive interface for an
organization's
website.
- Know the principles of effective web
development
- Be able to plan an information architecture
of a website
- Implement an organization's website following
best-
practices
- Perform usability tests to optimize the
customer experience
- Understand webanalytics to evaluate the
customer's online
behavior

- Web Development with modern content
management tools
- Development of responsive web pages for
different
environments
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Planning of different messages for different
audiences
- Customer Experience Journey

Marketing 30 ECTS

Chaffey Dave. 2014. Emarketing excellence. Fourth
edition.
Material in itslearning

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 30 hours
• Project- and production work/artistic activities - 40 hours
• Internet-based studies - 23 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Essays, reports, productions and portfolio

To pass the course the student should
accomplish the
following:
Examination 1: Write a report on the
development of
website for a company
Examination 2: Implement and test a website as
well as
perform traffic analysis
Examination 3: Present the website and various
activities in
the
project during a final seminar

Forsström Mikael

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (24 students enrolled)

12 months after course has ended

2017-10-09 to 2017-11-05

Date will be announced later - Reports and productions