The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Digital marketing
- Business administration 2014 (marketing) - Digital marketing
- Business administration 2015 (marketing) - Digital marketing
- Business administration 2016 (marketing) - Digital marketing
- Business administration 2017 (marketing) - Digital marketing
The course takes place in period
1 (2017-08-01 to 2017-10-22)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give an umbrella view
of the digital marketing space and its components.
Learning outcomes
- describe concepts of digital
marketing
- understand online consumer behavior processes
- explore options for building traffic to Web
sites
- calculate key performance indicators (KPIs)
for effective web analytics
- review the role of social media in
marketing
- explain the special characteristics of
mobile marketing
- plan a simple digital communication plan for
a small size enterprise
Course contents
- Digital concepts and definitions
- The digital customer: motivation to be
online, digital purchasing processes etc.
- Basic logic in online media: owned, paid
and earned
- Web analytics
- Social Media and content marketing
- Mobile marketing
- Planning of Digital Marketing
Prerequisites and co-requisites
Marketing 20Ects or eqvivalent
Additional information
Omtentamen 16.11.2017 kl. 12.30 i B320
och 30.11.2017 kl. 12.30 i B320
Recommended or required reading
Ström, R. & Vendel, M. (2015). Digital
marknadsföring, Sanoma Utbildning.
Carlsson, L. (2012), Marknadsföring och
Kommunikation i Sociala Medier, som e-bok i
eLib vid Arcada.
Chaffey, D & Smith, PH (2013). eMarketing
Excellence, 4th ed. Routledge, London / New
York
Study activities
- Lectures - 30 hours
- Individual- and group instruction - 10 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 49 hours
- Seminars - 6 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
as follows: ...
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit (27 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2017-08-14 to 2017-09-10
Assessment methods
- 2017-10-19 - Exams
- Date will be announced later - Reports and productions
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2017-08-31 | 09:15 - 11:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-09-07 | 09:15 - 11:15 | F367 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-09-14 | 09:15 - 11:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-09-21 | 09:15 - 11:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-09-28 | 09:15 - 11:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-10-05 | 09:15 - 11:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-10-12 | 09:15 - 12:00 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-10-19 | 09:15 - 12:15 | B328 | Det digitala marknadsföringslandskapet | Eriksson Niklas | |
| 2017-11-16 | 12:30 - 15:30 | B320 | Det digitala marknadsföringslandskapet - omtent | Eriksson Niklas | |
| 2017-11-30 | 12:30 - 15:30 | B320 | Det digitala marknadsföringslandskapet - omtent | Eriksson Niklas |