AB-1-007

• International business 2013 - Corporate activities
• International business 2014 - Corporate activities
• International business 2015 - Corporate activities
• International business 2016 - Corporate activities
• International business 2017 - Corporate activities
• Plastics technology 2010 - Business administration
• Plastics technology 2011 - Business administration
• Plastics technology 2012 - Business administration
• Plastics technology 2013 - Business administration

2 (2017-10-23 to 2017-12-31)

English

Compulsory

First

1

5 cr

Describe how the marketing environment
affects a firm´s market strategy
- Identify influences on consumer behaviour
- Understand the concepts of segmentation,
targeting
and
positioning
- Analyse the marketing mix
- understand why and how service marketing is
different
from
product marketing

1. Emphasise key concepts and issues underlying
the
modern
practice of marketing;
2.Examine the role of marketing in the
organisation and in
society;
3.Analyse the general nature and role of
marketing, the
marketing concept, buyer behaviour and the
environment in which marketing operates; and
4.Understand the four main decision areas of
products
and
services, distribution, promotion and pricing.

- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs

None

None

Re-examination:

Essentials of Marketing Third Edition; Jim Blythe
University of Glamorgan

• Lectures - 33 hours
• Practical exercises - 30 hours
• Individual studies - 70 hours

• Total workload of the course: 133 hours
• Of which autonomous studies: 133 hours
• Of which scheduled studies: 0 hours

Multiform education

• Exams (written-, oral-, home-)

Pass grade for assignments and final examination.

• Hernberg Mervi
• Willför Christel
• Mildén Peter

Willför Christel

https://arcada.itslearning.com/ External link

No limit (53 students enrolled)

12 months after course has ended

See ARBS/itslearning

2017-10-09 to 2017-11-05

• Date of examination will be announced later - Exams
• Date will be announced later - Other assignments