The course is included in these curricula and study modules
- Business administration 2013 (logistics) - Digital design
- Business administration 2014 (logistics) - Digital design
- Business administration 2014 (marketing) - Digital design
- Business administration 2014 (tourism) - Digital design
- Business administration 2015 (logistics) - Digital design
- Business administration 2015 (marketing) - Digital design
- Business administration 2015 (tourism) - Digital design
- Business administration 2016 (logistics) - Digital design
- Business administration 2016 (marketing) - Digital design
- Business administration 2016 (tourism) - Digital design
- Business administration 2017 (logistics) - Digital design
- Business administration 2017 (marketing) - Digital design
- Business administration 2017 (tourism) - Digital design
- Business administration 2018 (logistics) - Digital design
- Business administration 2018 (marketing) - Digital design
- Business administration 2018 (tourism) - Digital design
- Business administration 2019 - Digital design
- Business administration 2020 - Digital design
- International business 2013 - Digital design
- Tourism 2013 - Digital design
Level/category
Teaching language
Finnish
Type of course
Optional
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
10 cr
Competency aims
Customer-centric competence
Learning Competence
Technological Competence
Innovation and Development Competence
Learning outcomes
Upon completion of this study entity:
You have a solid foundation in the fundamentals of
web development, including the importance of
wireframing, content development, prototyping, and
testing ideas with customers. (knowledge)
You have a good understanding of the significance of
content and SEO in creating user-centric websites,
as well as the importance of web analytics and data-
driven decision making in website design and
development. (knowledge)
You have proficiency in the process of usability
testing, including a range of tools and techniques
to assess website functionality. (knowledge)
You can innovate new concepts, create content maps,
wireframes, and use CMS and other development tools
to create customer-oriented websites (skill)
You are skilled in implementing effective SEO
strategies to enhance website visibility on search
engines, as well as techniques for lead generation
and conversion rate optimization (skill).
You work with a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional context
(approach)
You have an open mindset to experiment, a
willingness to learn different tools and methods to
optimize websites for a better customer experience
(approach)
Course contents
- CMS
- sketching and wireframes
- prototyping & website development
- SEO and content planning
- CRO and lead generation
- web analytics
- usability tests
Prerequisites and co-requisites
Basic knowledge in IT
Recommended or required reading
Material published in itslearning
Study activities
- Lectures - 60 hours
- Individual- and group instruction - 20 hours
- Practical exercises - 50 hours
- Project- and production work/artistic activities - 80 hours
- Internet-based studies - 56 hours
Workload
- Total workload of the course: 266 hours
- Of which autonomous studies: 266 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Examination 1: Hand-in all assignments
Examination 2: Plan and implement a web site
Examination 3: Present the website in a final
seminar
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
Date will be announced later - Reports and productions