AB-2-081

• Business administration 2018 (logistics) - Service development
• Business administration 2018 (marketing) - Service development
• Business administration 2018 (tourism) - Service development
• Business administration 2019 - Service development
• Business administration 2020 - Service development
• Business administration 2021 - Service development - advanced studies
• Business administration 2022 - Service development - advanced studies
• International business 2018 - Service development
• International business 2019 - Service development
• International business 2020 - Service development
• International business 2021 - Service development - advanced studies
• International business 2022 - Service development - advanced studies

2 (2022-10-24 to 2022-12-31)

English

Compulsory

First

3

5 cr

Customer-centric competence
Learning Competence
Technological Competence
Fact based decision making competence

-Proficiency in the inbound marketing mindset
(knowledge)
-Develop an effective inbound strategy (skill)
-Create buyer personas and valuable content for a
specific target
group (skill)

• Use different channels to reach and communicate
  with customers
  (skill)
• A solution oriented approach to plan and
  implement content for
  blogs, social media, campaign pages and webinars
  (attitude

• Inbound marketing fundamentals
• Hubspot Marketing Platform
• Content marketing
• SEO
• Visual content
• Storytelling
• Blogs
• Lead nurturing
• Converions paths
• Webinars

20 cr completed from subject module.

• Lectures - 30 hours
• Individual- and group instruction - 20 hours
• Practical exercises - 20 hours
• Project- and production work/artistic activities - 40 hours
• Individual studies - 10 hours
• Internet-based studies - 15 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:

-Assignments and project.

Remes Katja

Forsström Mikael

https://arcada.itslearning.com/ External link

No limit (30 students enrolled)

12 months after course has ended

2022-10-10 to 2022-10-20

• Date will be announced later - Demonstrations and presentations
• Date will be announced later - Reports and productions