The course is included in these curricula and study modules
- Media culture 2017 (media analysis) - Media economics
- Media culture 2018 (media analysis) - Media economics
- Cultural management 2015 - Cultural project management
- Cultural management 2016 - Cultural project management
- Cultural management 2017 - Cultural project management
- Cultural management 2018 - Cultural project management
- Cultural management 2019 - Business and innovation competence
- Cultural management 2020 - Business and innovation competence
The course takes place in period
2 (2020-10-26 to 2020-12-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student an understanding
about basic marketing theories applied to the cultural field
Learning outcomes
At the end of the course the student is expected to be able to
apply basic marketing theories and methods in the cultural field
Course contents
Practical and theoretical knowledge about marketing and
marketing in the cultural sector. Emphasise on municipalities,
visual art and theater. And also focus on branding and marketing
research
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Malhotra, N.K. (2013). Basic Marketing Research: Pearson New
International Edition: Leeds University Business School. 4th ed.
[ebook] Pearson. Available at:
https://www.perlego.com/book/811361/basic-marketing-research External link-
pearson-new-international-edition-leeds-university-business-
school-pdf
material on itslearning
Study activities
- Lectures - 25 hours
- Excursions and demonstrations - 0 hours
- Project- and production work/artistic activities - 20 hours
- Individual studies - 85 hours
- Internet-based studies - 0 hours
- Seminars - 5 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the following
examinations:
See Swedish description
Teacher
- Bäck Maria
- Silin Richard
Examiner
Bäck Maria
Home page of the course
Group size
No limit (38 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS
Plats Zoom och itslearning
Course enrolment period
2020-10-12 to 2020-11-08
Assessment methods
- 2020-12-17 - Exams
- 2020-12-21 - Reports and productions
- 2020-12-21 - Other assignments
| Date | Time | Room | Title | Description | Organizer |
|---|---|---|---|---|---|
| 2020-10-30 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-11-06 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-11-10 | 13:00 - 15:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-11-18 | 13:30 - 15:30 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-11-27 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-12-01 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-12-03 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-12-08 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-12-11 | 10:00 - 12:00 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | ||
| 2020-12-17 | 10:00 - 13:00 | Marknadsföring - konst, kultur och den kreativa branschen | Muntlig examination - tillfället är över Zoom | Bäck Maria Löv Monica |