The course is included in these curricula and study modules

Tourism administration - Tourism administration

Level/category

Extension studies

Teaching language

Swedish

Type of course

Compulsory

Recommended year of study

3

Total number of ECTS

7 cr

Competency aims

To manage a product planning process

Learning outcomes

To describe the process of tourism product development. To develop a new product of high quality.
To identify and compose different components in a total tourism product.
To understand the importance of the legislation and rules for tourism products.

Course contents

Supply and demand
Tourism products and their special focus
Segments
Quality
Packaging
Legislation
Key partners

Prerequisites and co-requisites

Tourism industry and basics in marketing

Additional information

One part of the course is held in Finnish as a web-course.

Recommended or required reading

Komppula,R.& Boxberg, M.Matkailuyrityksen tuotekehitys.Helsinki.Edita.2002.ISBN 951-37-3588-5
Middleton V.T.C: Marketing in Travel and Tourism.Oxford. Butterwort
and Heineman. 2001. 3rd ed.ISBN 0-7506-4471-0
Buhalis,D & Laws,E.(ed)Tourism distribution channels. Practices, issues and transformation. Continuum London.2002. ISBN 0 8264 5469 0
Lecklin,O. Laatu yrityksen menestystekijänä.Kauppakaari OYJ Helsinki.1999. ISBN 952-14-0094-3
Aktuellt material, litteratur anges av föreläsaren

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 5 hours
  • Tuition managed by students but supervised by the teacher - 5 hours
  • Project work and productions - 40 hours
  • Individual studies - 40 hours
  • Web-based and web-supported studies - 80 hours

Workload

  • Total workload of the course: 200 hours
  • Of which autonomous studies: 160 hours
  • Of which scheduled studies: 40 hours

Mode of Delivery

Multiform education

Assessment methods

  • Exams
  • Demonstrations and presentations
  • Reports and productions

Teacher

Aittoniemi Hellevi

Examiner

Aittoniemi Hellevi

Group size

No limit

Assignments valid until

Until date 2009-06-01

The timetable of the course

Följer de angivna tidtabellerna

Assessment methods

  • 2006-11-29 - Exams
  • Date will be announced later - Demonstrations and presentations
  • 2006-11-27 - Reports and productions

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