Level/category

Professional studies

Teaching language

Swedish

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

3

Total number of ECTS

5 cr

Competency aims

The aim of the course is to provide an
understanding
of the most common traditional and new
distribution
channels in tourism industry.

Learning outcomes

At the end of the course the student is
expected
to be able to

  • understand the role of different
    distributions system in tourism industry.
  • plan which distributions
    channels should function best in different
    tourism
    companies.
  • can analyze different online channels to
    propose
    an online communication plan to a small tourism
    vendor such as a local hotel
  • understands the importance and logic of
    search
    engine optimization (SEO), social media
    interaction, review services, OTAs, price
    comparison services etc. in online marketing
  • can use different information sources to
    build
    an online communication plan for different
    markets such as Russia, Germany and Finland

Course contents

Global Distribution Systems
Digital distribution channels.
Expert lectures in distribution channels

Prerequisites and co-requisites

First and second year tourism courses and a
minimum
of 110 ects

Previous course names

no specific former course

Recommended or required reading

Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations

VISITA (2013), Att sälja hotellrum i en digital
värld, Sverige

Luhtala, M., From, T. & Jäppinen, M. (2013),
Onnistumisen avaimet mobiilimarkkinointiin.

Rowles, D. (2013). Mobile Marketing: How Mobile
Technology is Revolutionizing Marketing,
Communications and Advertising, Kogan Page
Limited, London UK.

Buhalis, D., 2003,eTourism: information
technology
for strategic tourism management,Pearson
(Financial Times/Prentice Hall), London ISBN
0582357403.

Online material i form av t.ex. artiklar och
expertföreläsares presentationer

Study activities

  • Lectures - 20 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 33 hours
  • Individual studies - 40 hours

Workload

  • Total workload of the course: 133 hours
  • Of which autonomous studies: 133 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Teacher

Eriksson Niklas

Examiner

Eriksson Niklas

Group size

No limit

Assignments valid until

Until date 2015-10-30

Assessment methods

  • 2015-02-24 - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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