The course is included in these curricula and study modules
- Hotel and restaurant management - Marketing
- Tourism administration - Marketing
Level/category
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
2
Total number of ECTS
3 cr
Competency aims
The course objective is to introduce eCommerce from a Business perspective rather than from a technological perspective
Learning outcomes
At the end of the course the student is expected to be able to
- define opportunities, problems och risks with eCommerce
- compare different business models for eCommerce especially within the travel industry
- analyze and reflect over different electronic market places och their funcionality
- have a good command of the principles for advertising, order handling and payments on Internet
Course contents
- Foundations of Electronic Commerce
- Opportunities, problems and risks
- Business Models
- Internet sales; Advertising, order processing, payments
- Amadeus as elective content
Prerequisites and co-requisites
Basics of Marketing
Recommended or required reading
P. Fredholm, Elektroniska Affärer, Femte upplagan, 2002 ISBN 91-44-02480-0
Upplaga 4 från år 2000 kan även användas
D. Buhalis, eTourism, 2003 ISBN 0582 35740 3
Material som delas ut under föreläsningar
Study activities
- Lectures
- Group work
- Counselling
- Assignments
- Presentations
- Lectures, demonstrations and Cases
- Individual work
Workload
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Written tests
Examiner
Eriksson Niklas
Home page of the course
Se intra
Group size
No limit
Assignments valid until
Until further notice