KP-2-127

• Cultural management 2022 - Cultural entrepreneurship
• Cultural management 2023 - Cultural entrepreneurship

English

Compulsory

First

3

5 cr

A. QUALITY EDUCATION
B. DECENT WORK AND ECONOMIC GROWTH
C. REDUCED INEQUALITIES
D. GENDER EQUALITY

Knowledge:
- You will learn negotiation techniques for
effective communication and reaching agreements.
- You will gain knowledge in value-based selling
to focus on the benefits of your product or
service rather than just its features.
- You will learn how to develop a unique voice in
your sales pitch to differentiate from
competitors.
- You will understand the importance and
components of a creative brief.

Skills:
- You will develop the skills to build trust and
rapport with clients, creating long-lasting
business relationships.
- You will learn how to prepare for a pitch to
effectively communicate project goals and
requirements.
- You will gain skills in pitching and presenting
your ideas to potential clients or investors.
- You will learn networking skills to build
connections and relationships with potential
clients and partners.

Attitudes:
- You will adopt an abundance mindset, focusing on
opportunities for success and growth.
- You will develop a positive attitude towards
learning, keeping up-to-date with industry trends
and new techniques.
- You will realize the importance of collaboration
and working with others to achieve common goals.
- You will adopt a positive attitude towards
creative briefs, recognizing their importance in
effective communication.

Negotiation Techniques
Value-based selling
Positioning
Building trust and rapport
Abundance mindset
Walking away
Selling skills
Constant learning
Developing a unique voice
Specializing
Networking
Preparing for a pitch
The creative brief
Client objections
Pitch deck structure
Creating/refining pitch deck
Pitching/Presenting

None

-

The Win Without Pitching Manifesto
By: Blair Enns

Never Split the Difference: Negotiating as if Your
Life Depended on It
By: Chris Voss

• Lectures - 25 hours
• Practical exercises - 40 hours
• Project- and production work/artistic activities - 70 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)

Sammander Arash

Sammander Arash

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

Date will be announced later - Reports and productions