The course is included in these curricula and study modules
Ib 2001 - 2004 - International operations
Type of course
Recommended year of study
Total number of ECTS
Todays managers base many of thir decisions on data obtained by business research. The objective of the course is to make students familiar with the most commonly used methods of business research. Students will learn how to conduct survey research, interviews and how to analyse the results and present them. The students will learn and practice both quantitative and qualitative research methods and techniques
The students learns to plan,and implement both qualitative and quantitativ research.
Qualitative methods: Brainstorming, focus groups, interviews, case studies and action research.
Quantitative methods: To prepare and analyze questionnaires with SPSS
Introduction to the basic problems of scientific method. (Deduction, induction, theories, hypothesis, verification, falsification, numerical scales, causal research, measurement.)
Defining research problems, research design, secondary data collection and analysis using library data banks, quantitative data collection and analysis, design of questionnaires, sampling, data preparation using SNAP, and statistical data analysis using SPSS.
Prerequisites and co-requisites
Basic Mathematics, Business Mathematics, Computing, Marketing, Advanced Marketing.
Previous course names
International Business Methods
Quantitative methods with SPSS done individually and evaluated as examination. Qualitative research methods tested through written examination.
Recommended or required reading
Selected parts from:
Ghauri P., Grönhaug K. and Kristianslund I.: Research Methods in Business studies- A practical guide. Prentice Hall, 1995, Hertfordshire. ISBN 0-13-015710-4
Burns A. and Bush R.: Marketing Research, 3rd ed. Prentice Hall, 1999, New Jersey. ISBN 0-13-014411-8.
Kumar V. International Marketing Research, Prentice Hall, 2000, New Jersey, ISBN 0-13-045386-2
- Individual work
- Total workload of the course: 0 hours
- Of which autonomous studies: 0 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Home page of the course
Assignments valid until
The end of the academic year
The timetable of the course
Springperiods 3 and 4. Timetable can be seen from ARBS.