Level/category

Extension studies

Teaching language

English

Type of course

Optional

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

15 cr

Competency aims

Within this study unit we will focus on the
following competencies:

​Leadership
Learning and Career-oriented Competencies
Communicative and Social Competency

SDG's in focus: 4,8,9,12

Learning outcomes

Once you have completed the study unit you will

understand the fundamental basics in how to start
a small company and know differences between
different legal forms

(knowledge)
have ability to describe the whole business-
process based on "The Business Model Canvas" and
formalize a business idea in a Business Model Map
(knowledge)
have insights in reflecting and evaluating
yourself as a potential entrepreneur (attitude)
have ability to generate and develope a business
idea, employe techniques for product and customer
development
(skill)
have a curious and open mindset towards
entrepreneurship and intrapreneurship (attitude)

Course contents

Legal forms of companies and risks involved
The Business Model Canvas
Business plan
Commercial vs. social entrepreneurship
Innovations and inventions
Business ideas, how to generate them
Service design
Customer Journey & Buyer Person
Basics in marketing of a small business
IPR & GDPR
Economic management of a company

Team work, guest lectures, workshops, reports,
pitching and presentations.

Prerequisites and co-requisites

First-year studies performed satisfactorily (min.
50 cr).

Previous course names

AS-3-002 (0) Entrepreneurship 1 - Venture
Management 5 cr, AS-3-001 (0) Entrepreneurship
2 - Venture Creation 5 cr, AS-3-003 (0)
Entrepreneurship 3 - Venture Implementation 5
cr

Additional information

This extension study unit will have two tracks - one
online and one workshop based for students to choose
which to attend (either or). More information about
this during introduction lecture and up dates in
this description during Autumn 2022.

Recommended or required reading

Business Model Generator ? Alexander
Osterwalder
The Lean Startup - Eric Ries
The Startup Owner's Manual - Steve Blank

Guide- Becoming an Entrepreneur in Finland,
Finnish Enterprise Agencies, Suomen
Uusyrityskeskukset

Karwowski W., Soares M.and Stanton N.(2011):
Human Factors and Ergonomics in Consumer
Product
Design, Methods and Techniques, CRC Press,New
York, selected chapters.ISBN 978-1-4200-4628-1.

Business Model Generation,
http://www.businessmodelgeneration.com/canvas External link

Lecture material and articles according to
lecturers instructions
NOTE THAT THIS LIST WILL BE MODIFIED during Autumn
2022.

Study activities

  • Lectures - 40 hours
  • Excursions and demonstrations - 20 hours
  • Practical exercises - 90 hours
  • Small-group work - 50 hours
  • Project- and production work/artistic activities - 60 hours
  • Individual studies - 100 hours
  • Internet-based studies - 45 hours

Workload

  • Total workload of the course: 405 hours
  • Of which autonomous studies: 405 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Exams (written-, oral-, home-)
  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio
  • reaction papers, discussion forum and participation in workshops & guest lectures

Assessment requirements

Examination: In order to pass the study unit, you
need to receive minimum 50% of the points from
each part of examination. Details about these
parts will be given during mandatory introduction
lecture.

Some mandatory participation in selected events:
workshops, guest lectures and presentations.

Teacher

  • Adlercreutz Erica
  • Hernberg Mervi
  • Kietz Tove
  • Nyberg Janne
  • Puukko Linda
  • Stenius Andreas

Examiner

Hernberg Mervi

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date of examination will be announced later - Exams
  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions
  • Date will be announced later - Other assignments

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