The course is included in these curricula and study modules
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
In this study unit the focus lies on the following
competencies:
Customer Centric Competence
Technological Competence
Innovation and Development Competence
Learning outcomes
Upon completion of this study unit:
You have a good understanding of what it takes
to answer critical business questions through
design, prototyping, and testing ideas with
customers. (Knowledge)
You have the ability to work in teams to
innovate new concepts and services for the tourism
industry. (Skills)
You can use different methods and tools that are
used in the design sprint approach. (Skills)
You can convert ideas to prototypes for new
services in a time-constrained situation. (Skills)
You have a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional
context.
(Approach)
Course contents
- design sprints
- design thinking
- customer centric approach
- ideation techniques
- sketching, wireframes, and prototyping
- Content Management Systems (CMS)
- content marketing
- CRO techniques
- Usability Testing Methods
Prerequisites and co-requisites
Introduction to the Tourism Industry
Previous course names
Digital Service Development
Recommended or required reading
Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new
ideas in just five
days.
Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.
Material in itslearning.
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
Workload
- Total workload of the course: 40 hours
- Of which autonomous studies: 40 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should
accomplish the following:
-group assignments
-individual assignments
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Assessment methods
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions