Professional studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

5 cr

Competency aims

In this study unit the focus lies on the following

Customer Centric Competence
Technological Competence
Innovation and Development Competence

Learning outcomes

Upon completion of this study unit:

You have a good understanding of what it takes
to answer critical business questions through
design, prototyping, and testing ideas with
customers. (Knowledge)

You have the ability to work in teams to
innovate new concepts and services for the tourism
industry. (Skills)

You can use different methods and tools that are
used in the design sprint approach. (Skills)

You can convert ideas to prototypes for new
services in a time-constrained situation. (Skills)

You have a customer oriented mindset, display
curiosity in teamwork, and present views and
arguments constructively in a professional

Course contents

- design sprints
- design thinking
- customer centric approach
- ideation techniques
- sketching, wireframes, and prototyping
- Content Management Systems (CMS)
- content marketing
- CRO techniques
- Usability Testing Methods

Prerequisites and co-requisites

Introduction to the Tourism Industry

Previous course names

Digital Service Development

Recommended or required reading

Knapp, J., Zeratsky, J. & Kowitz, B. 2016.
Sprint: How to solve big problems and test new
ideas in just five

Bly, R. W. 2018. The digital marketing handbook:
A step-by-step guide to
creating websites that sell.

Material in itslearning.

Study activities

  • Lectures - 30 hours
  • Excursions and demonstrations - 10 hours


  • Total workload of the course: 40 hours
  • Of which autonomous studies: 40 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

  • Demonstrations and proficiency exams
  • Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should
accomplish the following:

-group assignments
-individual assignments


Forsström Mikael


Forsström Mikael

Group size

No limit

Assignments valid until

12 months after course has ended

Assessment methods

  • Date will be announced later - Demonstrations and presentations
  • Date will be announced later - Reports and productions

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