The course is included in these curricula and study modules
- Information technology 2014 - Business processes
- Information technology 2015 - Business processes
- Information technology 2016 - Business processes
- Information technology 2017 - Business processes
- Information technology 2018 - Corporate activities
- Information technology 2019 - Corporate activities
- Business administration 2013 (marketing) - Corporate activities
- Business administration 2013 (logistics) - Corporate activities
- Business administration 2014 (logistics) - Corporate activities
- Business administration 2014 (marketing) - Corporate activities
- Business administration 2014 (tourism) - Corporate activities
- Business administration 2015 (logistics) - Corporate activities
- Business administration 2015 (marketing) - Corporate activities
- Business administration 2015 (tourism) - Corporate activities
- Business administration 2016 (logistics) - Corporate activities
- Business administration 2016 (marketing) - Corporate activities
- Business administration 2016 (tourism) - Corporate activities
- Business administration 2017 (logistics) - Corporate activities
- Business administration 2017 (marketing) - Corporate activities
- Business administration 2017 (tourism) - Corporate activities
- Business administration 2018 (logistics) - Corporate activities
- Business administration 2018 (marketing) - Corporate activities
- Business administration 2018 (tourism) - Corporate activities
- Business administration 2019 - Corporate activities
- Plastics technology 2010 (swedish) - Business administration
- Plastics technology 2011 (swedish) - Business administration
- Plastics technology 2012 (swedish) - Business administration
- Plastics technology 2013 (swedish) - Business administration
- Tourism 2013 - Corporate activities
- Cultural management 2014 - Arts and culture
The course takes place in period
2 (2019-10-28 to 2019-12-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a basic understanding of the principles of modern marketing with an emphasis on the consumer market.
Learning outcomes
After completing the course, the student has the ability to analyse the organisation's conditions to act in the current market. This insight presupposes knowledge of consumer behaviour during the various phases of the buying process. Essential in this context is to be able to identify groups of individuals with similar needs who can be satisfied both efficiently and economically. The factors relevant in this context can be diagnosed on the basis of the so-called. marketing mix models. The student has a clear understanding of how the organization's marketing efforts and plans are implemented, integrated, and coordinated as cost-effectively as possible.
Course contents
Emphasis on the main points of modern marketing. The role of marketing in the organization as well as in society. Analysis of the nature of marketing, concept, purchasing behaviour in society. Understanding the importance of competition in this context.
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
University of Minnesota Libraries Publishing Edition 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution
The pdf format of this book can be downloaded from http://open.lib.umn.edu/principlesmarketing/ External link
Rekommended additional book:
Marknadsföring: teori, strategi och praktik
Kotler P., Armstrong G. , Parment A.
Andra upplagan, 2017
Pearson Education Limited
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Exams (written-, oral-, home-)
Assessment requirements
Passed exam
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (133 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS/itslearning
Course enrolment period
2019-10-14 to 2019-10-27
Assessment methods
Date of examination will be announced later - Exams
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-10-29 | 10:15 - 12:45 | F143 | Marknadsföringens grunder | Henriksson Robert Kietz Tove |
|
2019-10-30 | 13:30 - 16:00 | F143 | Marknadsföringens grunder | Kietz Tove | |
2019-11-04 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2019-11-08 | 12:00 - 14:30 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2019-11-12 | 10:15 - 12:45 | F143 | Marknadsföringens grunder | Kietz Tove | |
2019-11-14 | 08:00 - 10:30 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2019-11-20 | 12:30 - 14:30 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2019-11-22 | 12:00 - 14:30 | F143 | Marknadsföringens grunder/ Introduction to Marketing | Kietz Tove | |
2019-11-26 | 11:30 - 13:00 | F143 | Marknadsföringens grunder/ Introduction to Marketing | Gästföreläsning/ Guest lecture - L'Oreal, Max Wahlman | Kietz Tove |
2019-12-04 | 12:30 - 15:00 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecturer Björn Stenholm | Kietz Tove |
2019-12-05 | 13:00 - 15:30 | F143 | Marknadsföringens grunder | Kietz Tove | |
2019-12-11 | 09:15 - 11:45 | F143 | Marknadsföringens grunder | Kietz Tove | |
2019-12-13 | 08:30 - 11:00 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2019-12-18 | 08:30 - 11:30 | F143 | Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) | Henriksson Robert Kietz Tove |
|
2019-12-18 | 08:30 - 11:30 | D4106 | Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) | Henriksson Robert Kietz Tove |
|
2020-01-31 | 09:00 - 12:00 | F143 | Marknadsföringens grunder (omtentamen 1)/ Introduction to Marketing (re-exam 1) | Henriksson Robert Kietz Tove |
|
2020-02-28 | 08:15 - 11:15 | F143 | Marknadsföringens grunder (omtentamen 2) | Kietz Tove |