The course is included in these curricula and study modules
- Electrical engineering 2005 - Business administration
- Electrical engineering 2006 - Business administration
- Industrial management 2005 (native finnish speaking students) - Business administration
- Industrial management 2005 (native swedish speaking students) - Business administration
- Industrial management 2005 (international students) - Business administration
- Industrial management 2004 (international students) - Management and production economics
- Industrial management 2004 (native finnish speaking students) - Management and production economics
- Industrial management 2004 (native swedish speaking students) - Management and production economics
- Industrial management 2006 (native finnish speaking students) - Business administration
- Industrial management 2006 (native swedish speaking students) - Business administration
- Industrial management 2006 (international students) - Business administration
- International business 2005 (international students) - Business operations
- International business 2005 (native finnish speaking students) - Business operations
- International business 2005 (native swedish speaking students) - Business operations
- International business 2004 (international students) - Business environment
- International business 2004 (native finnish speaking students) - Business environment
- International business 2004 (native swedish speaking students) - Business environment
- International business 2006 (international students) - Business operations
- International business 2007 (international students) - Business operations
- International business 2008 (international students) - Business operations
- International business 2006 (native finnish speaking students) - Business operations
- International business 2007 (native finnish speaking students) - Business operations
- International business 2008 (native finnish speaking students) - Business operations
- International business 2006 (native swedish speaking students) - Business operations
- International business 2007 (native swedish speaking students) - Business operations
- International business 2008 (native swedish speaking students) - Business operations
- International business 2009 (international students) - Business operations
- International business 2009 (native finnish speaking students) - Business operations
- International business 2009 (native swedish speaking students) - Business operations
- International business 2010 (international students) - Business operations
- International business 2010 (native finnish speaking students) - Business operations
- International business 2010 (native swedish speaking students) - Business operations
- International business 2011 (international students) - Business operations
- International business 2011 (native finnish speaking students) - Business operations
- International business 2011 (native swedish speaking students) - Business operations
- International business 2012 (international students) - Business operations
- International business 2012 (native finnish speaking students) - Business operations
- International business 2012 (native swedish speaking students) - Business operations
- Information- and mediatechnology 2007 (electrical engineering) - Business administration
- Information- and mediatechnology 2008 (electrical engineering) - Business administration
- Plastics technology 2007 (international students) - Business administration
- Plastics technology 2007 (native finnish speaking students) - Business administration
- Plastics technology 2007 (native swedish speaking students) - Business administration
- Plastics technology 2008 (international students) - Business administration
- Plastics technology 2008 (native finnish speaking students) - Business administration
- Plastics technology 2008 (native swedish speaking students) - Business administration
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The course is designed for students with no
prior exposure to the marketing field. Marketing
focuses on processes responsible for identifying
and satisfying customer requirements profitably.
Learning outcomes
After completing the course students should understand the
main marketing concepts and the relationship between them,
basic consumer behaviour,
and be able to make a simple marketing plan.
Course contents
- Marketing Environment
- Consumer Markets
- Business-to-Business Marketing
- Marketing Research
- Segmentation and Positioning
- Relationship Marketing
- Marketing of Services
- Pricing
- Integrated Marketing Communication
Prerequisites and co-requisites
None
Previous course names
None
Additional information
Additional literature will be announced during the course.
Students are expected to attend the lectures even if
attendance is not obligatory except in the discussion
sessions are compulsory.
Recommended or required reading
Kotler, P. Principles of Marketing, European
Edition. Prentice
Hall, New Jersey
Study activities
- Lectures - 50 hours
- Practical exercises - 10 hours
- Small-group work - 30 hours
- Individual studies - 40 hours
Workload
- Total workload of the course: 130 hours
- Of which autonomous studies: 130 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
The course grade consist of both grades for the final
examination and for assignments.
Teacher
Eldon Sveinn
Examiner
Eldon Sveinn
Home page of the course
None
Group size
No limit
Assignments valid until
Until further notice
The timetable of the course
Will be given in class
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions