The course is included in these curricula and study modules
- International business 2005 (international students) - Business operations
- International business 2005 (native finnish speaking students) - Business operations
- International business 2005 (native swedish speaking students) - Business operations
- International business 2006 (international students) - Business operations
- International business 2007 (international students) - Business operations
- International business 2008 (international students) - Business operations
- International business 2006 (native finnish speaking students) - Business operations
- International business 2007 (native finnish speaking students) - Business operations
- International business 2008 (native finnish speaking students) - Business operations
- International business 2006 (native swedish speaking students) - Business operations
- International business 2007 (native swedish speaking students) - Business operations
- International business 2008 (native swedish speaking students) - Business operations
- International business 2009 (international students) - Business operations
- International business 2009 (native finnish speaking students) - Business operations
- International business 2009 (native swedish speaking students) - Business operations
- International business 2010 (international students) - Business operations
- International business 2010 (native finnish speaking students) - Business operations
- International business 2010 (native swedish speaking students) - Business operations
- International business 2011 (international students) - Business operations
- International business 2011 (native finnish speaking students) - Business operations
- International business 2011 (native swedish speaking students) - Business operations
- International business 2012 (international students) - Business operations
- International business 2012 (native finnish speaking students) - Business operations
- International business 2012 (native swedish speaking students) - Business operations
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to provide students with
understanding of consumer behaviour, and the ability to use
that understanding in the planing and execution of marketing
efforts.
Learning outcomes
At the end of the course the student is expected to be
aquinted with the most common theories of consumer
behaviour, and to be capable of using them in the marketing
of products and services.
Course contents
The individual as a consumer, the self, personality,
motivation, perception, attitudes, persuasion, decision making,
the buying process, groups and group consumer behaviour,
subcultures. Advertising.
Prerequisites and co-requisites
Marketing
Previous course names
Intermediary Marketing, International Marketing.
Additional information
Attendance is not compulsory except at the discussion
sessions, and at guest lectures.
A list over additional literature will be handed out during the
first or second lecture.
Recommended or required reading
Michael R. Solomon. 2012. Consumer Behaviour. Pearson.
Study activities
- Lectures - 50 hours
- Small-group work - 40 hours
- Individual studies - 40 hours
Workload
- Total workload of the course: 130 hours
- Of which autonomous studies: 130 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the following
examinations:
Final Examination, case analysis and possibly
a project.
Attendance at least 70% of lectures is required.
Teacher
Eldon Sveinn
Examiner
Eldon Sveinn
Group size
No limit
Assignments valid until
Until further notice
The timetable of the course
see ARBS
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions