MM-2-001 (0) - Management and Leadership

• Media management 2011 - Mastering the media landscape
• Media management 2012 - Mastering the media landscape
• Media management 2015 - Media management
• Media management 2016 - Media management
• Media management 2017 - Media management
• Media management 2018 - Media management
• Media management 2019 - Media management
• Media management 2020 - Media management

1 (2020-08-01 to 2020-10-25)

English

Compulsory

Second

1

5 cr

The course introduces media management as a
inter-
disciplinary field related to media studies,
business
administration, organizational and cultural
research. The focus
will be on central aspects of management and
leadership in
media.

At the end of the course the student is expected
to have an
understanding of key issues in contemporary media
industries
and media management. Students will develop an
ability to
approach issues and competencies analytically and
communicatively in a problem-solving manner.

Media management relies on both practical and
academic
knowledge. Key issues in media management are
presented
and discussed. These include business models,
leadership,
self-management, creativity, technology and
strategic action.
Students are encouraged to interact and share
their
knowledge on and experiences from media industry.

A bachelor degree and at least three years work
experience
gained after completing the higher education degree

This is an online course on zoom. Use this link to
participate: https://arcada.zoom.us/j/4639358244 External link

Lowe, G & Brown, C. (2016) Managing Media Firms
and
industries. What's so special about media
management?
- Malmelin, N & Villi, M (2015) Mediajohtaminen.
Näkökulmia
uudistuvaan media-alaan.
- Nylund, M. (2013) Towards Creativity
Management: Idea
generation and newsroom meetings. International
Journal of
Media Management 3.
-Nylund, M. (2016) Television Format as a
Transnational
production Model. In: New Patterns in Global
Television
Formats
- Nylund, M. & Milden, P (2012) New strategies in
Finnish
Independent TV production. Journal of Media
Business
Studies 1, 85-100.
Hallgren, N & Nylund, M (2017) Online Videos at
Newspaper
Websites: A Literature Review. Journal of Media
Innovation.
Rohn, U & Nylund, M (2017/forthc.) Developing TV
Business
Models: The
Relevance of Sharing. In: Business Models in
Media.

• Lectures - 16 hours
• Excursions and demonstrations - 4 hours
• Small-group work - 4 hours
• Individual studies - 111 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following
examinations: Assignment 1-3.

Required reading: One of the following two books:
- Doyle, G. (2013) Understanding Media Economics.
2nd
edition.
- Kung, L. (2017) Strategic management in the
media. From
theory to practice. 2nd edition.

Nylund Mats

Nylund Mats

https://arcada.itslearning.com/ External link

No limit (11 students enrolled)

12 months after course has ended

2020-08-10 to 2020-09-06

• 2020-09-15 - Exams
• 2020-09-15 - Demonstrations and presentations
• 2020-09-30 - Reports and productions