The course is included in these curricula and study modules
- Media management 2011 - Mastering the media landscape
- Media management 2012 - Mastering the media landscape
- Media management 2015 - Media management
- Media management 2016 - Media management
- Media management 2017 - Media management
- Media management 2018 - Media management
- Media management 2019 - Media management
The course takes place in period
1 (2019-08-01 to 2019-10-27)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
Second
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The course introduces media management as a
inter-
disciplinary field related to media studies,
business
administration, organizational and cultural
research. The focus
will be on central aspects of management and
leadership in
media.
Learning outcomes
At the end of the course the student is expected
to have an
understanding of key issues in contemporary media
industries
and media management. Students will develop an
ability to
approach issues and competencies analytically and
communicatively in a problem-solving manner.
Course contents
Media management relies on both practical and
academic
knowledge. Key issues in media management are
presented
and discussed. These include business models,
leadership,
self-management, creativity, technology and
strategic action.
Students are encouraged to interact and share
their
knowledge on and experiences from media industry.
Prerequisites and co-requisites
A bachelor degree and at least three years work
experience
gained after completing the higher education degree
Additional information
Attendance in lectures is compulsory
Recommended or required reading
Lowe, G & Brown, C. (2016) Managing Media Firms
and
industries. What's so special about media
management?
- Malmelin, N & Villi, M (2015) Mediajohtaminen.
Näkökulmia
uudistuvaan media-alaan.
- Nylund, M. (2013) Towards Creativity
Management: Idea
generation and newsroom meetings. International
Journal of
Media Management 3.
-Nylund, M. (2016) Television Format as a
Transnational
production Model. In: New Patterns in Global
Television
Formats
- Nylund, M. & Milden, P (2012) New strategies in
Finnish
Independent TV production. Journal of Media
Business
Studies 1, 85-100.
Hallgren, N & Nylund, M (2017) Online Videos at
Newspaper
Websites: A Literature Review. Journal of Media
Innovation.
Rohn, U & Nylund, M (2017/forthc.) Developing TV
Business
Models: The
Relevance of Sharing. In: Business Models in
Media.
Study activities
- Lectures - 16 hours
- Small-group work - 8 hours
- Individual studies - 100 hours
Workload
- Total workload of the course: 124 hours
- Of which autonomous studies: 124 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following
examinations: Assignment 1-3.
Required reading: One of the following two books:
- Doyle, G. (2013) Understanding Media Economics.
2nd
edition.
- Kung, L. (2017) Strategic management in the
media. From
theory to practice. 2nd edition.
Teacher
Nylund Mats
Examiner
Nylund Mats
Home page of the course
Group size
No limit (19 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2019-09-17 to 2019-09-30
Assessment methods
- 2019-09-17 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-08-27 | 16:30 - 20:00 | A311 | Management and Leadership | ||
2019-08-28 | 16:30 - 20:00 | A311 | Management and Leadership | ||
2019-08-29 | 16:30 - 20:00 | A311 | Management and Leadership | ||
2019-09-17 | 16:30 - 20:00 | A311 | Management and Leadership | ||
2019-09-17 | 17:15 - 19:00 | A303 | Management and Leadership | ||
2019-09-18 | 16:30 - 20:00 | A311 | Management and Leadership | ||
2019-09-19 | 16:30 - 20:00 | A311 | Management and Leadership |