The course is included in these curricula and study modules
- Film and media 2020 - Common professional studies for media culture
- Film and media 2021 (online media) - Critical refelction for the future
- Film and media 2021 (film) - Critical refelction for the future
- Film and media 2022 (film) - Critical refelction for the future
- Film and media 2022 (online media) - Critical refelction for the future
- Film and media 2023 (online media) - Critical refelction for the future
- Film and media 2023 (film) - Critical refelction for the future
The course takes place in period
4 (2024-03-18 to 2024-07-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
A. CREATIVITY
B. CONCEPTUAL AND CRAFT COMPETENCE in Film and
Media
C. COMPETENCE IN CRITICAL AND ANALYTICAL MEDIA
INDUSTRY KNOWLEDGE
Learning outcomes
Knowledge of
- You have the knowledge of the fundamentals of
content creation for online media platforms and
community building, understand requirements of/for
hardware/software, content platforms, and types.
- You understand the importance of online media
versus other types of media broadcasting and can
create different types of content.
- You understand the potential of marketing and
community building in connection with content
creation.
Skills
- You develop the skills to be able to plan,
record, edit, and publish your content in
connection with, running, building, communicating
with, and maintaining an online community.
Attitudes
- You realize your capacity to develop your
storytelling skills by engaging in an unfamiliar
media format.
- You understand the necessity to
work with others to reach common goals.
Course contents
Discovering your superpower
Researching and benchmarking competitors
Researching your ideal customer
Researching and finding your platform/format
Crafting your marketing message and planning your
campaign
Defining success
Running campaign
Marketing funnels / testing
Community building
Personal/team project
Presentations
Previous course names
Podcasting
Study activities
- Lectures - 25 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 70 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)
Teacher
- Ahonen Mirko
- Bäck Maria
- Engebretsen Nanna
- Sammander Arash
Examiner
Sammander Arash
Home page of the course
Group size
No limit
Assignments valid until
12 months after course has ended
Course enrolment period
2023-11-24 to 2023-12-22
Assessment methods
Date will be announced later - Reports and productions