The course is included in these curricula and study modules

The course takes place in period

4 (2024-03-18 to 2024-07-31)

Level/category

General studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

1

Total number of ECTS

5 cr

Competency aims

A. CREATIVITY
B. CONCEPTUAL AND CRAFT COMPETENCE in Film and
Media
C. COMPETENCE IN CRITICAL AND ANALYTICAL MEDIA
INDUSTRY KNOWLEDGE

Learning outcomes

Knowledge
- You will gain a strong foundation in the
principles of design, including color theory,
typography, and composition.
- You will learn the history of typography and how
it has evolved over time.
- You will develop an understanding of the anatomy
of typography and how to pair fonts to create
effective visual communication.
- You will learn about the importance of layout
and composition in design and how to use grids and
the golden ratio to create balanced designs.
- You will gain knowledge of how to use photos in
design to enhance your visual communication.

Skills
- You will develop the skills to plan and execute
designs that effectively communicate your message
to your audience.
- You will be able to analyze different layout
types and choose the appropriate one for your
design needs.

Attitudes
- You will develop a positive attitude towards
design.
- You will realize the importance of collaboration
and working with others to achieve common goals.

Course contents

Gestalt Theory
Psychology of Typography
Using Photos in Design
Introduction to Typography
Anatomy of Typography
The History of Typography
Font Pairing
Introduction to Color Theory
Color Wheel Basics
Color Spaces
Color Palettes
Color Harmony
Psychology of Color
Color Accessibility
Composition & Layout
Introduction to Grids
The Golden Ratio
Using Grids
Final Project(s)

Recommended or required reading

The Practical Guide to Design Theory
Lindsay Marsh

https://lindsaymarsh.teachable.com/p/the-practical -
guide-to-design-theory

Study activities

  • Lectures - 25 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)

Teacher

Sammander Arash

Examiner

Sammander Arash

Home page of the course

Group size

No limit (1 student enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2023-11-24 to 2023-12-22

Assessment methods

Date will be announced later - Reports and productions

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