KP-2-102 (0) - Marketing in the Cultural and Creative Sector

• Media culture 2017 (media analysis) - Media economics
• Media culture 2018 (media analysis) - Media economics
• Cultural management 2015 - Cultural project management
• Cultural management 2016 - Cultural project management
• Cultural management 2017 - Cultural project management
• Cultural management 2018 - Cultural project management
• Cultural management 2019 - Business and innovation competence
• Cultural management 2020 - Business and innovation competence
• Cultural management 2021 (plan for year 2-4) - Business and innovation competence
• Cultural management 2021 (new) - Cultural entrepreneurship
• Cultural management 2022 - Cultural entrepreneurship
• Cultural management 2023 - Cultural entrepreneurship

• 3 (2024-01-01 to 2024-03-17)
• 4 (2024-03-18 to 2024-07-31)

Swedish

Compulsory

First

1

5 cr

The overall competence for the study unit is
marketing in the cultural sector

SDG:s 4, 5, 8, 9 and 12

Knowledge
You know the basics of marketing

Skill
You know the industry's sales and marketing
methods

You can express yourself in text, marketing texts
and can communicate to various stakeholders
relevant to the industry.

Approach
You are an alert and active actor and facilitator
between the artist, the audience and the funders.

Practical and theoretical knowledge about
marketing and marketing in the cultural sector.
Emphasize on municipalities, visual art and
theater.
And also focus on branding and marketing research.
We are working with marketing methods for the
cooperation we have with "Kvareteret Victoria"

None - but the study unit is connected to the study
unit events management running simultaniously

None

Active presence is a condition for the learning
process

Tuten, Tracy L: Principles of Marketing for a
Digital Age

https://perlego.com/book/3271690/principles-of External link-
marketing-for-a-digital-age-pdf/?
utm_medium=share&utm_source=perlego&utm_campaign=s
hare-book

material on itslearning

• Lectures - 30 hours
• Excursions and demonstrations - 10 hours
• Practical exercises - 10 hours
• Project- and production work/artistic activities - 40 hours
• Individual studies - 40 hours
• Internet-based studies - 0 hours
• Seminars - 5 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

• Exams (written-, oral-, home-)
• Essays, reports, productions and portfolio

To pass the course the student should pass the
following examinations:

Quiz (4 10 points each)
Branding
Marketing plan
Report (reflection)

You can get 100 points and for grade 1 50 points
is needed

Bäck Maria

Bäck Maria

https://arcada.itslearning.com/ External link

No limit

12 months after course has ended

Fler tillfällen bokas in för mars - maj

2023-11-24 to 2023-12-22

• Date of examination will be announced later - Exams
• Date will be announced later - Reports and productions
• Date will be announced later - Other assignments