The course is included in these curricula and study modules

The course takes place in period

4 (2023-03-20 to 2023-07-31)

Level/category

Professional studies

Teaching language

English

Type of course

Compulsory

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

5 cr

Competency aims

A. CREATIVITY
B. CONCEPTUAL AND CRAFT COMPETENCE in Film and
Media
C. THE COMPETENCE CRITICAL AND ANALYTICAL KNOWLEDGE
OF THE MEDIA INDUSTRY

Learning outcomes

Knowledge of
- You have the knowledge of the fundamentals of
content creation for online media platforms and
community building, understand requirements of/for
hardware/software, content platforms, and types.
- You understand the importance of online media
versus other types of media broadcasting and can
create different types of content.
- You understand the potential of marketing and
community building in connection with content
creation.

Skills
- You develop the skills to be able to plan,
record, edit, and publish your content in
connection with, running, building, communicating
with, and maintaining an online community.

Attitudes
- You realize your capacity to develop your
storytelling skills by engaging in an unfamiliar
media format.
- You understand the necessity to
work with others to reach common goals.

Course contents

Discovering your superpower
Researching and benchmarking competitors
Researching your ideal customer
Researching and finding your platform/format
Crafting your marketing message and planning your
campaign
Defining success
Running campaign
Marketing funnels / testing
Community building
Personal/team project
Presentations

Prerequisites and co-requisites

Introduction to Media Production (MK-2-113) or
equivalent.

Previous course names

Podcasting

Study activities

  • Lectures - 25 hours
  • Practical exercises - 40 hours
  • Project- and production work/artistic activities - 70 hours

Workload

  • Total workload of the course: 135 hours
  • Of which autonomous studies: 135 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Participation in tuition

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following examinations:
Attendance (80%) and group participation
Writing exercise(s)
Peer review exercise(s)
Milestone project(s)

Teacher

  • Bäck Maria
  • Engebretsen Nanna
  • Grönvall John
  • Nordström Fred
  • Sammander Arash

Examiner

Sammander Arash

Home page of the course

Group size

No limit (42 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2023-03-06 to 2023-04-02

Assessment methods

Date will be announced later - Reports and productions

Room reservations
Date Time Room Title Description Organizer
2023-04-14 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-04-21 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-04-28 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-05-05 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-05-12 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-05-19 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash
2023-05-26 09:15 - 16:00 E387 Content Creation and Community Building Join Zoom Meeting https://arcada.zoom.us/j/68321421114?pwd=U3JtUis1Z1doL3crakZPM3pxVnNLUT09 Meeting ID: 683 2142 1114 Passcode: 015923 Sammander Arash

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