FM-2-003

• Film and media 2020 - Online media
• Film and media 2021 (online media) - Profile: online media development
• Film and media 2022 (online media) - Profile: online media development
• Film and media 2023 (online media) - Profile: online media development

2 (2022-10-24 to 2022-12-31)

English

Compulsory

First

2

5 cr

A. KREATIVITET
B. BEGREPPSLIG- OCH HANTVERKSMÄSSIG KOMPETENS inom
Film och Media
C. KOMPETENSEN KRITISK OCH ANALYTISK
MEDIABRANSCHKÄNNEDOM

By the end of this course students should be able
to understand and execute the fundamental steps in
the process of building a visual brand and identity
for a client as well as work in a team.

Knowledge
- You have the knowledge and understand the
differences of brand versus visual identity and
their importance.

- You have knowledge of the process by which a
brand and visual identity can be created
concentrating specifically on target audiences.

- You have the knowledge to work as team towards
brand and visual identity creation.

Skills
- You can work with a team to execute the
fundamental steps in the process of building a
brand and visual identity using various techniques
and methods introduced throughout the course.

- You can do basic user and market analysis. You
can
use various digital software to create and present
the new brands to clients.

Attitudes
- You realize the difficulties in working with a
team, sticking to deadlines as well as delivering
quality work through iteration.

- You understand the impact on how not only images
but also words can change people's perceptions of
one another. You can take critical feedback
towards
your work without letting it affect your personal
identity.

Introduction to Media Production or General graphic
design knowledge. Understanding how to use
Photoshop / Illustrator and other graphic design /
layout software useful.

• Lectures - 20 hours
• Individual- and group instruction - 40 hours
• Practical exercises - 40 hours
• Project- and production work/artistic activities - 35 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

To pass the course the student is required to
finish the assignments & projects and fulfill the
80% attendance requirements. Absence needs to be
announced in advance via Itslearning.

Examination 1: Finished projects 40%
Examination 2: Tasks and presentations 20%
Examination 3: Deadlines 20%
Examination 4: Presence 20%

The emphasis is on the practical work done within
deadlines. Absence without notifying the teacher
affects the grading even if all tasks would be
finished within given timetable.

Sammander Arash

Sammander Arash

https://arcada.itslearning.com/ External link

No limit (18 students enrolled)

12 months after course has ended

2022-10-10 to 2022-11-06