The course takes place in period

1 (2021-08-01 to 2021-10-24)

Level/category

Extension studies

Teaching language

Finnish

Type of course

Optional

Cycle/level of course

First

Recommended year of study

2

Total number of ECTS

10 cr

Competency aims

The aim of the course is to develop a strategic
use
of different IT solutions to strengthen an
organization's online
presence.

Learning outcomes

At the end of the course the student is
expected to
be able to create a strong online presence for
an organization.
Different solutions with focus on value
creation for both the
customer and the organization are used.

Course contents

  • Website development with CMS

  • Use of different some-tools to strengthen an
    organization's
    online presence

  • SEM and web-analytics

  • A project work including the development of a
    website, web-
    analytics, search engine marketing and use of
    different social
    media tools.

Prerequisites and co-requisites

Basic knowledge in IT

Additional information

Students are selected on the basis of
applications, see
http://fortbildning.arcada.fi/fi External link-
fi/Education/Details/117 for more
information.

Recommended or required reading

Material published in itslearning

Study activities

  • Lectures - 60 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 80 hours
  • Internet-based studies - 56 hours

Workload

  • Total workload of the course: 266 hours
  • Of which autonomous studies: 266 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
following
examinations:
Examination 1: Hand-in all assignments
published in itslearning
Examination 2: Plan and implement a web site
and related
activities within digital marketing
Examination 3: Present the website and various
activities in
digital marketing in a final seminar

Teacher

  • Forsström Mikael
  • Nyberg Janne
  • Hannula Liisa

Examiner

Forsström Mikael

Group size

No limit (23 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-08-09 to 2021-09-05

Assessment methods

Date will be announced later - Reports and productions

Course and curriculum search