The course takes place in period

1 (2021-08-01 to 2021-10-24)


Extension studies

Teaching language


Type of course


Cycle/level of course


Recommended year of study


Total number of ECTS

10 cr

Competency aims

The aim of the course is to develop a strategic
of different IT solutions to strengthen an
organization's online

Learning outcomes

At the end of the course the student is
expected to
be able to create a strong online presence for
an organization.
Different solutions with focus on value
creation for both the
customer and the organization are used.

Course contents

- Website development with CMS

- Use of different some-tools to strengthen an
online presence

- SEM and web-analytics

- A project work including the development of a
website, web-
analytics, search engine marketing and use of
different social
media tools.

Prerequisites and co-requisites

Basic knowledge in IT

Additional information

Students are selected on the basis of
applications, see External link-
fi/Education/Details/117 for more

Recommended or required reading

Material published in itslearning

Study activities

  • Lectures - 60 hours
  • Individual- and group instruction - 20 hours
  • Practical exercises - 50 hours
  • Project- and production work/artistic activities - 80 hours
  • Internet-based studies - 56 hours


  • Total workload of the course: 266 hours
  • Of which autonomous studies: 266 hours
  • Of which scheduled studies: 0 hours

Mode of Delivery

Multiform education

Assessment methods

Essays, reports, productions and portfolio

Assessment requirements

To pass the course the student should pass the
Examination 1: Hand-in all assignments
published in itslearning
Examination 2: Plan and implement a web site
and related
activities within digital marketing
Examination 3: Present the website and various
activities in
digital marketing in a final seminar


  • Forsström Mikael
  • Nyberg Janne
  • Hannula Liisa


Forsström Mikael

Group size

No limit (23 students enrolled)

Assignments valid until

12 months after course has ended

Course enrolment period

2021-08-09 to 2021-09-05

Assessment methods

Date will be announced later - Reports and productions

Course and curriculum search