The course is included in these curricula and study modules
- Information technology 2014 - Business processes
- Information technology 2015 - Business processes
- Information technology 2016 - Business processes
- Information technology 2017 - Business processes
- Information technology 2018 - Business processes
- Business administration 2013 (marketing) - Corporate activities
- Business administration 2013 (logistics) - Corporate activities
- Business administration 2014 (logistics) - Corporate activities
- Business administration 2014 (marketing) - Corporate activities
- Business administration 2014 (tourism) - Corporate activities
- Business administration 2015 (logistics) - Corporate activities
- Business administration 2015 (marketing) - Corporate activities
- Business administration 2015 (tourism) - Corporate activities
- Business administration 2016 (logistics) - Corporate activities
- Business administration 2016 (marketing) - Corporate activities
- Business administration 2016 (tourism) - Corporate activities
- Business administration 2017 (logistics) - Corporate activities
- Business administration 2017 (marketing) - Corporate activities
- Business administration 2017 (tourism) - Corporate activities
- Business administration 2018 (logistics) - Corporate activities
- Business administration 2018 (marketing) - Corporate activities
- Business administration 2018 (tourism) - Corporate activities
- Plastics technology 2010 (swedish) - Business administration
- Plastics technology 2011 (swedish) - Business administration
- Plastics technology 2012 (swedish) - Business administration
- Plastics technology 2013 (swedish) - Business administration
- Tourism 2013 - Corporate activities
- Cultural management 2014 - Arts and culture
The course takes place in period
2 (2018-10-22 to 2018-12-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
Describe how the marketing environment
affects a firm´s market strategy
- Identify influences on consumer behaviour
- Understand the concepts of segmentation,
targeting
and
positioning
- Analyse the marketing mix
Learning outcomes
1. Emphasise key concepts and issues underlying
the
modern
practice of marketing;
2.Examine the role of marketing in the
organisation and in
society;
3.Analyse the general nature and role of
marketing, the
marketing concept, buyer behaviour and the
environment in which marketing operates; and
4.Understand the four main decision areas of
products
and
services, distribution, promotion and pricing.
Course contents
- understanding marketing management
- analyzing marketing opportunities
- developing marketing strategies
- shaping the market offering
- managing and delivering marketing programs
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Essentials of Marketing; Jim Blythe
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Exams (written-, oral-, home-)
Assessment requirements
Passed exam
Teacher
- Eriksson Niklas
- Fabricius Susanna
- Forsström Mikael
- Henriksson Robert
- Hernberg Mervi
- Kietz Tove
- Relander Siv
- Rosenbröijer Carl-Johan
- Willför Christel
- Stenius Andreas
Examiner
Willför Christel
Home page of the course
Group size
No limit (169 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS/itslearning
Course enrolment period
2018-10-08 to 2018-10-25
Assessment methods
Date of examination will be announced later - Exams
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2018-10-22 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Rosenbröijer Carl-Johan | |
2018-10-30 | 13:30 - 16:00 | F143 | Marknadsföringens grunder | Eriksson Niklas | |
2018-11-05 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Henriksson Robert | |
2018-11-08 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Fabricius Susanna | |
2018-11-14 | 13:15 - 15:45 | F143 | Marknadsföringens grunder | Kietz Tove | |
2018-11-16 | 09:15 - 11:45 | F143 | Introduction to Marketing/Marknadsföringens grunder | Guest lecture | Willför Christel |
2018-11-19 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Hernberg Mervi | |
2018-11-21 | 12:15 - 14:45 | F143 | Marknadsföringens grunder | Hernberg Mervi | |
2018-11-28 | 12:15 - 14:45 | B518 | Marknadsföringens grunder | Forsström Mikael | |
2018-12-05 | 13:15 - 15:45 | F143 | Marknadsföringens grunder | Relander Siv | |
2018-12-12 | 13:00 - 15:30 | F143 | Marknadsföringens grunder | Stenius Andreas | |
2018-12-17 | 12:30 - 15:30 | F143 | Introduction to Marketing/Marknadsföringens grunder | Tentamen, exam | Willför Christel |
2019-03-11 | 12:30 - 15:30 | F143 | Introduction to Marketing/Marknadsföringens grunder | Omtentamen 2, Re-exam 2 | Willför Christel |