MK-1-085 (0) - Book Exam: Social media marketing trends in tourism

• 1 (2019-08-01 to 2019-10-27)
• 2 (2019-10-28 to 2019-12-31)
• 3 (2020-01-01 to 2020-03-22)
• 4 (2020-03-23 to 2020-07-31)

English

Optional

First

3

5 cr

The aim of the course is to allow the student to
demonstrate their ability to analyse a social
media marketing strategy in a specified cultural
industry. For the academic cycle 2019/20, that
industry will be 'tourism'.

At the end of the course the student is expected
to be able to demonstrate:
* An understanding of the current trends in
social media marketing, with specific reference
to a select cultural industry;
* An understanding of how social media marketing
is utilized in a specified cultural industry;
* An understanding of how the impact of social
media marketing may be measured in that
industry.

INSTRUCTIONS:
1. Create a cover page with your name,
student number, degree and title of the course.

2. Read through both of the following texts
(found on Arcada Finna):
* Sigala, M., Gretzel, U., & Christou, E.
(Eds.). (2017). Advances in social media for
travel, tourism and hospitality : New
perspectives, practice and cases. Retrieved from
https://ebookcentral.proquest.com External link
* Moriuchi, E. (2015). Social media marketing :
Strategies in utilizing consumer-generated
content. Retrieved from
https://ebookcentral.proquest.com External link

3. Complete all of the following steps:
3.1. Define the key trends in social media
marketing identified in the literature, and
explain the strategic mechanisms
behind their successful application.
3.2. Select your own case study from 'tourism'
and briefly introduce it to the reader.
3.3. Assess to what extent your chosen case
study employs the strategies and trends
identified above.
3.4. Based on the literature, how could your
case study improve social media marketing in the
future?

4. Reference your work. Use the Arcada
Styleguide for the correct reference format. You
must include the two texts as references, but
are welcome to include more sources as well.

5. The final assignment should be no more
than 4000 words in length.

None

None - recommended for 3rd year students

The last date for submission is 30 May 2020.

* Sigala, M., Gretzel, U., & Christou, E.
(Eds.). (2017). Advances in social media for
travel, tourism and hospitality : New
perspectives, practice and cases. Retrieved from
https://ebookcentral.proquest.com External link
* Moriuchi, E. (2015). Social media marketing :
Strategies in utilizing consumer-generated
content. Retrieved from
https://ebookcentral.proquest.com External link

Individual studies - 135 hours

• Total workload of the course: 135 hours
• Of which autonomous studies: 135 hours
• Of which scheduled studies: 0 hours

Participation in tuition

Essays, reports, productions and portfolio

To pass the course, the student should (1)
submit their final essay to Dr. Nathalie Hyde-
Clarke no later than 30 May 2020, (2) ensure all
sections are answered, (3) provide sufficient
evidence of understanding and application of the
relevant literature to their own case study.

Hyde-Clarke Nathalie

Hyde-Clarke Nathalie

https://arcada.itslearning.com/ External link

No limit (3 students enrolled)

Until date 2020-05-30

2019-08-18 to 2020-07-31

Date will be announced later - Reports and productions