The course is included in these curricula and study modules
- Tourism 2005 - Business processes in tourism companies
- Tourism 2006 - Business processes in tourism companies
- Tourism 2004 (hotel and restaurant management) - Marketing
- Tourism 2004 (tourism management) - Marketing
- Tourism 2007 - Business processes in tourism companies
- Tourism 2008 - Business processes in tourism companies
- Tourism 2009 - Business processes in tourism companies
- Tourism 2010 - Business processes in tourism companies
- Tourism 2011 - Business processes in tourism companies
- Tourism 2012 - Business processes in tourism companies
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give "hands on" training in the use of quantitative methods in marketing research.
Learning outcomes
At the end of the course the student is expected to be able to
- explain the whole research process
- make questionnaires
- independently analyze questionnaires
- have the skills needed to independently plan and implement a quantitative thesis.
Course contents
General principles of making questionnaires.
The role of theory in the construction of questionnaires and different scales.
Training with IT tools
Coding of questionnaires.
Analysis of data
Presentation of results.
Prerequisites and co-requisites
Alla courses from first and second year, minimum 70 ects
Previous course names
none
Recommended or required reading
Marknadsundersökning : en handbok / Lars Christensen [et al.] Lund, Studentlitteratur, 2001
Consumer Behaviour in Tourism, Swarbrooke & Horner, 2007, Elsevier
International tourism – cultures and behaviour, Reisinger, 2009
Study activities
- Lectures - 12 hours
- Excursions and demonstrations - 6 hours
- Individual- and group instruction - 24 hours
- Practical exercises - 16 hours
- Small-group work - 16 hours
- Individual studies - 39 hours
- - 20 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Teacher
Hernberg Mervi
Examiner
Aittoniemi Hellevi
Home page of the course
Group size
No limit
Assignments valid until
Until date 2014-12-30
Assessment methods
- 2014-05-27 - Exams
- Date will be announced later - Reports and productions