The course is included in these curricula and study modules
- International business 2005 (international students) - Business operations
- International business 2005 (native finnish speaking students) - Business operations
- International business 2005 (native swedish speaking students) - Business operations
- International business 2004 (international students) - Business environment
- International business 2004 (native finnish speaking students) - Business environment
- International business 2004 (native swedish speaking students) - Business environment
- International business 2006 (international students) - Business operations
- International business 2007 (international students) - Business operations
- International business 2008 (international students) - Business operations
- International business 2006 (native finnish speaking students) - Business operations
- International business 2007 (native finnish speaking students) - Business operations
- International business 2008 (native finnish speaking students) - Business operations
- International business 2006 (native swedish speaking students) - Business operations
- International business 2007 (native swedish speaking students) - Business operations
- International business 2008 (native swedish speaking students) - Business operations
- International business 2009 (international students) - Business operations
- International business 2009 (native finnish speaking students) - Business operations
- International business 2009 (native swedish speaking students) - Business operations
Level/category
Teaching language
English
Type of course
Compulsory
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is make the students appreciate the differences in consumer behaviour by different groups of consumers and the importance of this differences for the successful planing and executing of advertising campaigns and other marketing activity.
Learning outcomes
At the end of the course the student is expected to be able to plan an execute a small advertising campaign both locally and globally.
Course contents
Consumer behaviour, advertising.
Prerequisites and co-requisites
Marketing, International Trade, Intermediary Marketing (Marketing 2)
Previous course names
None
Additional information
Active participation mandatory, because of the interactive nature of the teaching. Students must be at present at least 75% of of lectures. More details will be given during the first lecture.
Recommended or required reading
Solomon, M. R. 2004. Consumer Behaviour. Prentice Hall.
Russell, T. J. & R. Lane. 2005. Kleppner's Advertising Procedure. Prentice Hall.
Details of other reading material will be given during the lectures.
Study activities
- Lectures - 50 hours
- Excursions and demonstrations - 10 hours
- Project work and productions - 35 hours
- Individual studies - 38 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 73 hours
- Of which scheduled studies: 60 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams
- Demonstrations and presentations
- Essays
Teacher
Eldon Sveinn
Examiner
Eldon Sveinn
Group size
No limit
Course completion date
Date for course completion will be announced later
Assignments valid until
12 months after course has ended
Assessment methods
- 2010-10-26 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Essays