The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Service development
- Business administration 2018 (marketing) - Service development
- Business administration 2018 (tourism) - Service development
- Business administration 2019 - Service development
- Business administration 2020 - Service development
- Business administration 2021 - Service development - advanced studies
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
- International business 2021 - Service development - advanced studies
The course takes place in period
2 (2021-10-25 to 2021-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that the student knows
what it takes to
attract customers by creating valuable content for
the customer. The
student understands the difference between outbound
and inbound
marketing and learn the key components of planning
and creating an
effective inbound strategy. By understanding the
inbound
methodology and how it helps businesses attract,
convert, close and
delight customers, students will have the knowledge
to develop
solutions for any company that want to sustain
differentiation,
outperform the competition and secure financial
growth.
Learning outcomes
The student:
- knows the means of an effective inbound
strategy
- knows different social media tools and is able
to use these to reach
and communicate with customers
- is familiar with different Inbound marketing
software platforms
- can effectively use an inbound marketing platform
to attract and
convert customers
- knows how to turn leads to profitable customers
- is able to plan and launch contents for blogs and
landing pages
- can plan a digital onboarding process
- can plan and execute a successful webinar
- is able to use analytics to follow up on KPI?s
Course contents
- SEO, Search Engine Optimization
- Content strategy
- Landing pages
- Webinar platforms
- Blogs
- Social media promotion
- Visual content
- Hubspot Marketing Hub
- Lead nurturing
- Conversion paths
Prerequisites and co-requisites
20 cr completed from subject module.
Study activities
- Lectures - 30 hours
- Individual- and group instruction - 20 hours
- Practical exercises - 20 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 10 hours
- Internet-based studies - 15 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Demonstrations and proficiency exams
Assessment requirements
To pass the course the student should pass the
following
examinations:
Examination 1 ....
Examination 2.... etc.
(examinations include written examination tests,
demonstrations and
presentations, reports and produktions, essays, and
also presence at
specified occasions)
The examinations contribute to the final grade as
follows: ...
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (39 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-10-11 to 2021-10-20
Assessment methods
Date will be announced later - Demonstrations and presentations
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2021-10-26 | 12:30 - 16:30 | Inbound Marketing | Forsström Mikael | ||
2021-11-02 | 13:00 - 16:00 | F365 | Inbound Marketing | Forsström Mikael | |
2021-11-09 | 13:00 - 15:30 | F365 | Inbound Marketing | Forsström Mikael | |
2021-11-16 | 13:00 - 16:00 | F365 | Inbound Marketing | Forsström Mikael | |
2021-11-26 | 12:30 - 15:30 | Inbound Marketing | Forsström Mikael | ||
2021-11-30 | 13:00 - 16:00 | F365 | Inbound Marketing | Forsström Mikael | |
2021-12-07 | 12:30 - 16:00 | F365 | Inbound Marketing | Forsström Mikael |