The course is included in these curricula and study modules
- Media culture 2017 (media analysis) - Media economics
- Media culture 2018 (media analysis) - Media economics
- Cultural management 2015 - Cultural project management
- Cultural management 2016 - Cultural project management
- Cultural management 2017 - Cultural project management
- Cultural management 2018 - Cultural project management
- Cultural management 2019 - Business and innovation competence
- Cultural management 2020 - Business and innovation competence
- Cultural management 2021 (plan for year 2-4) - Business and innovation competence
- Cultural management 2021 (new) - Cultural entrepreneurship
- Cultural management 2022 - Cultural entrepreneurship
- Cultural management 2023 - Cultural entrepreneurship
The course takes place in period
- 3 (2023-01-01 to 2023-03-19)
- 4 (2023-03-20 to 2023-07-31)
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The overall competence for the study unit is
marketing in the cultural
sector
SDG:s 4, 5, 8, 9 and 12
Learning outcomes
Knowledge
You know the basics of marketing
Skill
You know the industry's sales and marketing
methods
You can express yourself in text, marketing texts
and can
communicat to various stakeholders relevant to the
industry.
Approach
You are an alert and active actor and facilitator
between the artist,
the audience and the funders.
Course contents
Practical and theoretical knowledge about
marketing and
marketing in the cultural sector. Emphasise on
municipalities,
visual art and theater. And also focus on branding
and marketing
research
We are working with marketing methods for the
cooperation we
have with kvareteret Vicgtoria
Prerequisites and co-requisites
None - but the study unit is connected to the study
unit events management running simultaniously
Previous course names
None
Additional information
The study unit is still being up-dated.
Recommended or required reading
Tuten, Tracy L: Principles of Marketing for a
Digital Age
https://perlego.com/book/3271690/principles-of External link-
marketing-for-a-digital-age-pdf/?
utm_medium=share&utm_source=perlego&utm_campaign=s
hare-
book
material on itslearning
Study activities
- Lectures - 30 hours
- Excursions and demonstrations - 10 hours
- Practical exercises - 10 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 40 hours
- Internet-based studies - 0 hours
- Seminars - 5 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
- Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following
examinations:
See Swedish description
Teacher
Bäck Maria
Examiner
Bäck Maria
Home page of the course
Group size
No limit (19 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
Se ARBS
Fler tillfällen bokas in för mars - maj
Course enrolment period
2022-12-16 to 2023-01-10
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Reports and productions
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2023-01-18 | 09:30 - 12:00 | A309 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-02-01 | 09:30 - 12:00 | A309 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-02-15 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-03-01 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-03-15 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/63980777089?from=addon Meeting ID: 639 8077 7089 Join by SIP 63980777089@109.105.112.236 63980777089@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 639 8077 7089 | Bäck Maria |
2023-03-24 | 10:15 - 12:00 | B325 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-03-29 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Maria Bäck is inviting you to a scheduled Zoom meeting. Join Zoom Meeting https://arcada.zoom.us/j/69408898656?from=addon Meeting ID: 694 0889 8656 Join by SIP 69408898656@109.105.112.236 69408898656@109.105.112.235 Join by H.323 109.105.112.236 109.105.112.235 Meeting ID: 694 0889 8656 | Bäck Maria |
2023-04-12 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-04-26 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria | |
2023-05-02 | 13:00 - 14:30 | Marknadsföring - konst, kultur och den kreativa branschen | Testpublik för KP2:ornas konstrunda med Pro Artibus konst | Bäck Maria | |
2023-05-24 | 09:30 - 12:00 | D4110 | Marknadsföring - konst, kultur och den kreativa branschen | Bäck Maria Silin Richard |