The course is included in these curricula and study modules
- Tourism 2005 - Business processes in tourism companies
- Tourism 2006 - Business processes in tourism companies
- Tourism 2007 - Business processes in tourism companies
- Tourism 2008 - Business processes in tourism companies
- Tourism 2009 - Business processes in tourism companies
- Tourism 2010 - Business processes in tourism companies
- Tourism 2011 - Business processes in tourism companies
- Tourism 2012 - Business processes in tourism companies
Level/category
Teaching language
Swedish
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is to provide an
understanding
of the most common traditional and new
distribution
channels in tourism industry.
Learning outcomes
At the end of the course the student is
expected
to be able to
- understand the role of different
distributions system in tourism industry.
- plan which distributions
channels should function best in different
tourism
companies.
- can analyze different online channels to
propose
an online communication plan to a small tourism
vendor such as a local hotel
- understands the importance and logic of
search
engine optimization (SEO), social media
interaction, review services, OTAs, price
comparison services etc. in online marketing
- can use different information sources to
build
an online communication plan for different
markets such as Russia, Germany and Finland
Course contents
Global Distribution Systems
Digital distribution channels.
Expert lectures in distribution channels
Prerequisites and co-requisites
First and second year tourism courses and a
minimum
of 110 ects
Previous course names
no specific former course
Recommended or required reading
Buhalis & Laws (2002), Tourism distribution
channels: practices, issues and transformations
VISITA (2013), Att sälja hotellrum i en digital
värld, Sverige
Luhtala, M., From, T. & Jäppinen, M. (2013),
Onnistumisen avaimet mobiilimarkkinointiin.
Rowles, D. (2013). Mobile Marketing: How Mobile
Technology is Revolutionizing Marketing,
Communications and Advertising, Kogan Page
Limited, London UK.
Buhalis, D., 2003,eTourism: information
technology
for strategic tourism management,Pearson
(Financial Times/Prentice Hall), London ISBN
0582357403.
Online material i form av t.ex. artiklar och
expertföreläsares presentationer
Study activities
- Lectures - 20 hours
- Practical exercises - 40 hours
- Project- and production work/artistic activities - 33 hours
- Individual studies - 40 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
Until date 2015-10-30
Assessment methods
- 2015-02-24 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions