The course is included in these curricula and study modules
- Business administration 2018 (logistics) - Service development
- Business administration 2018 (marketing) - Service development
- Business administration 2018 (tourism) - Service development
- Business administration 2019 - Service development
- Business administration 2020 - Service development
- International business 2018 - Service development
- International business 2019 - Service development
- International business 2020 - Service development
The course takes place in period
2 (2020-10-26 to 2020-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
3
Total number of ECTS
5 cr
Competency aims
The aim of the course is that the student knows what it takes to
attract customers by creating valuable content for the customer. The
student understands the difference between outbound and inbound
marketing and learn the key components of planning and creating an
effective inbound strategy. By understanding the inbound
methodology and how it helps businesses attract, convert, close and
delight customers, students will have the knowledge to develop
solutions for any company that want to sustain differentiation,
outperform the competition and secure financial growth.
Learning outcomes
The student:
- knows the means of an effective inbound strategy
- knows different social media tools and is able to use these to reach
and communicate with customers
- is familiar with different Inbound marketing software platforms
- can effectively use an inbound marketing platform to attract and
convert customers
- knows how to turn leads to profitable customers
- is able to plan and launch contents for blogs and landing pages
- can plan a digital onboarding process
- can plan and execute a successful webinar
- is able to use analytics to follow up on KPI?s
Course contents
- SEO, Search Engine Optimization
- Content strategy
- Webinar platforms
- Blog posts
- Dissemination Strategy
- Social media promotion
- Visual content
- Prospects to leads
- Leads to customers
- Customer onboarding
- Hubspot Marketing Hub
- Lead nurturing
- CRO
Study activities
- Lectures - 30 hours
- Individual- and group instruction - 20 hours
- Practical exercises - 20 hours
- Project- and production work/artistic activities - 40 hours
- Individual studies - 10 hours
- Internet-based studies - 15 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
Demonstrations and proficiency exams
Assessment requirements
To pass the course the student should pass the following
examinations:
Examination 1 ....
Examination 2.... etc.
(examinations include written examination tests, demonstrations and
presentations, reports and produktions, essays, and also presence at
specified occasions)
The examinations contribute to the final grade as follows: ...
Teacher
Forsström Mikael
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (41 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2020-10-12 to 2020-10-22
Assessment methods
Date will be announced later - Demonstrations and presentations
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2020-10-27 | 12:30 - 15:00 | Inbound Marketing | Forsström Mikael | ||
2020-11-06 | 09:00 - 13:00 | Inbound Marketing | Forsström Mikael | ||
2020-11-13 | 09:00 - 12:00 | Inbound Marketing | Forsström Mikael | ||
2020-11-17 | 09:00 - 12:00 | Inbound Marketing | Forsström Mikael | ||
2020-11-24 | 09:00 - 12:30 | Inbound Marketing | Forsström Mikael | ||
2020-12-03 | 12:30 - 15:15 | Inbound Marketing | Forsström Mikael | ||
2020-12-08 | 12:30 - 14:30 | Inbound Marketing | Forsström Mikael | ||
2020-12-15 | 10:00 - 12:30 | Inbound Marketing | Forsström Mikael |