The course is included in these curricula and study modules
- International business 2013 - Corporate activities
- International business 2014 - Corporate activities
- International business 2015 - Corporate activities
- International business 2016 - Corporate activities
- International business 2017 - Corporate activities
- International business 2018 - Corporate activities
- International business 2019 - Corporate activities
- Plastics technology 2010 - Business administration
- Plastics technology 2011 - Business administration
- Plastics technology 2012 - Business administration
- Plastics technology 2013 - Business administration
The course takes place in period
2 (2019-10-28 to 2019-12-31)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
The aim of the course is to give the student a basic understanding of the principles of modern marketing in the consumer market.
Learning outcomes
After completing the course, the student has the ability to analyse the organisation's conditions to act in the current market. This insight presupposes knowledge of consumer behaviour during the various phases of the buying process. Essential in this context is to be able to identify groups of individuals with similar needs who can be satisfied both efficiently and economically. The factors relevant in this context can be diagnosed on the basis of the so-called. marketing mix models. The student has a clear understanding of how the organization's marketing efforts and plans are implemented, integrated, and coordinated as cost-effectively as possible.
Course contents
Emphasis on the main points of modern marketing. The role of marketing in the organization as well as in society. Analysis of the nature of marketing, concept, purchasing behaviour in society. Understanding the importance of competition in this context.
Prerequisites and co-requisites
None
Previous course names
None
Recommended or required reading
Main course book:
Principles of Marketing
University of Minnesota Libraries Publishing Edition 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution
The pdf format of this book can be downloaded from http://open.lib.umn.edu/principlesmarketing/ External link
Recommended additional book:
Essentials of Marketing, 5th Edition, Jim Blythe, 2012, Pearson Education Limited
ISBN 978-0-273-75768-9
Study activities
- Lectures - 33 hours
- Practical exercises - 30 hours
- Individual studies - 70 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
- Exams (written-, oral-, home-)
Assessment requirements
Pass grade for assignments and final examination.
Teacher
- Henriksson Robert
- Kietz Tove
Examiner
Kietz Tove
Home page of the course
Group size
No limit (55 students enrolled)
Assignments valid until
12 months after course has ended
The timetable of the course
See ARBS/itslearning
Course enrolment period
2019-10-14 to 2019-10-27
Assessment methods
- Date of examination will be announced later - Exams
- Date will be announced later - Other assignments
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2019-10-29 | 13:30 - 16:00 | B518 | Introduction to Marketing | Kietz Tove | |
2019-10-31 | 09:15 - 11:45 | B518 | Introduction to Marketing | Kietz Tove | |
2019-11-05 | 12:30 - 15:00 | B518 | Introduction to Marketing | Henriksson Robert | |
2019-11-07 | 09:15 - 11:45 | B518 | Introduction to Marketing | Henriksson Robert | |
2019-11-12 | 14:00 - 16:30 | B518 | Introduction to Marketing | Kietz Tove | |
2019-11-15 | 12:15 - 14:45 | B518 | Introduction to Marketing | Henriksson Robert | |
2019-11-21 | 12:30 - 15:00 | B518 | Introduction to Marketing | Henriksson Robert | |
2019-11-22 | 12:00 - 14:30 | F143 | Marknadsföringens grunder/ Introduction to Marketing | Kietz Tove | |
2019-11-26 | 11:30 - 13:00 | F143 | Marknadsföringens grunder/ Introduction to Marketing | Gästföreläsning/ Guest lecture - L'Oreal, Max Wahlman | Kietz Tove |
2019-12-03 | 09:15 - 11:45 | B518 | Introduction to Marketing | Kietz Tove | |
2019-12-04 | 12:30 - 15:00 | F143 | Marknadsföringens grunder/Introduction to Marketing | Guest lecturer Björn Stenholm | Kietz Tove |
2019-12-10 | 09:15 - 11:45 | B518 | Introduction to Marketing | Kietz Tove | |
2019-12-18 | 08:30 - 11:30 | F143 | Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) | Henriksson Robert Kietz Tove |
|
2019-12-18 | 08:30 - 11:30 | D4106 | Marknadsföringens grunder (tentamen)/ Introduction to Marketing (exam) | Henriksson Robert Kietz Tove |
|
2020-01-31 | 09:00 - 12:00 | F143 | Marknadsföringens grunder (omtentamen 1)/ Introduction to Marketing (re-exam 1) | Henriksson Robert Kietz Tove |
|
2020-02-28 | 13:00 - 16:00 | D4106 | Introduction to Marketing (re-exam 2) | Kietz Tove |