The course is included in these curricula and study modules
- Tourism 2005 - Business economics
- Tourism 2006 - Business economics
- Tourism 2004 (hotel and restaurant management) - Basics of economics
- Tourism 2004 (tourism management) - Basics of economics
- Tourism 2007 - Business economics
- Tourism 2008 - Business economics
- Tourism 2009 - Business economics
- Tourism 2010 - Business economics
- Tourism 2011 - Business economics
- Tourism 2012 - Business economics
Level/category
Professional studies
Teaching language
Swedish
Type of course
Compulsory
Recommended year of study
1
Total number of ECTS
5 cr
Competency aims
To provide an understanding of the most common marketing theories and the ability to relate them to the tourism industry.
Learning outcomes
Student has ability to adapt different marketing procedures in practise. Student understands the dimensions of marketing communication and he/she is able to plan a functional marketing strategy for a tourism company. Student will also understand the importance of customer service and he/she is able take in consideration the aspects of different cultures in that.
Course contents
- Marketing Mix
- Marketing strategy
- Segmentation and positioning
- Consumer behavior
Prerequisites and co-requisites
None
Recommended or required reading
Swedish collection of Philip Kotler: Marketing Management,
Study activities
- Lectures - 40 hours
- Excursions and demonstrations - 5 hours
- Small-group work - 10 hours
- Individual studies - 78 hours
- - 0 hours
Workload
- Total workload of the course: 133 hours
- Of which autonomous studies: 133 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Participation in tuition
Assessment methods
- Exams (written-, oral-, home-)
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Teacher
Eriksson Niklas
Examiner
Eriksson Niklas
Home page of the course
Group size
No limit
Assignments valid until
Until date 2013-05-30
Assessment methods
- 2012-12-14 - Exams
- Date will be announced later - Demonstrations and presentations
- Date will be announced later - Reports and productions