The course is included in these curricula and study modules
- Business administration 2013 (logistics) - Digital design
- Business administration 2014 (logistics) - Digital design
- Business administration 2014 (marketing) - Digital design
- Business administration 2014 (tourism) - Digital design
- Business administration 2015 (logistics) - Digital design
- Business administration 2015 (marketing) - Digital design
- Business administration 2015 (tourism) - Digital design
- Business administration 2016 (logistics) - Digital design
- Business administration 2016 (marketing) - Digital design
- Business administration 2016 (tourism) - Digital design
- Business administration 2017 (logistics) - Digital design
- Business administration 2017 (marketing) - Digital design
- Business administration 2017 (tourism) - Digital design
- Business administration 2018 (logistics) - Digital design
- Business administration 2018 (marketing) - Digital design
- Business administration 2018 (tourism) - Digital design
- Business administration 2019 - Digital design
- Business administration 2020 - Digital design
- Business administration 2021 - Digital design
- International business 2013 - Digital design
- Tourism 2013 - Digital design
The course takes place in period
1 (2021-08-01 to 2021-10-24)
Level/category
Teaching language
Finnish
Type of course
Optional
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
10 cr
Competency aims
The aim of the course is to develop a strategic
use
of different IT solutions to strengthen an
organization's online
presence.
Learning outcomes
At the end of the course the student is
expected to
be able to create a strong online presence for
an organization.
Different solutions with focus on value
creation for both the
customer and the organization are used.
Course contents
- Website development with CMS
- Use of different some-tools to strengthen an
organization's
online presence
- SEM and web-analytics
- A project work including the development of a
website, web-
analytics, search engine marketing and use of
different social
media tools.
Prerequisites and co-requisites
Basic knowledge in IT
Additional information
Students are selected on the basis of
applications, see
http://fortbildning.arcada.fi/fi External link-
fi/Education/Details/117 for more
information.
Recommended or required reading
Material published in itslearning
Study activities
- Lectures - 60 hours
- Individual- and group instruction - 20 hours
- Practical exercises - 50 hours
- Project- and production work/artistic activities - 80 hours
- Internet-based studies - 56 hours
Workload
- Total workload of the course: 266 hours
- Of which autonomous studies: 266 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Multiform education
Assessment methods
Essays, reports, productions and portfolio
Assessment requirements
To pass the course the student should pass the
following
examinations:
Examination 1: Hand-in all assignments
published in itslearning
Examination 2: Plan and implement a web site
and related
activities within digital marketing
Examination 3: Present the website and various
activities in
digital marketing in a final seminar
Teacher
- Forsström Mikael
- Nyberg Janne
- Hannula Liisa
Examiner
Forsström Mikael
Home page of the course
Group size
No limit (23 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-08-09 to 2021-09-05
Assessment methods
Date will be announced later - Reports and productions