The course is included in these curricula and study modules
- Business administration 2013 (marketing) - Marketing
- Business administration 2014 (marketing) - Marketing
- Business administration 2015 (marketing) - Marketing
- Business administration 2016 (marketing) - Marketing
- Business administration 2017 (marketing) - Marketing
- Business administration 2018 (marketing) - Marketing
- Business administration 2019 - Marketing
- Business administration 2020 - Marketing
- International business 2019 - Marketing
- International business 2020 - Marketing
The course takes place in period
3 (2022-01-01 to 2022-03-13)
Level/category
Teaching language
English
Type of course
Compulsory
Cycle/level of course
First
Recommended year of study
2
Total number of ECTS
5 cr
Competency aims
After completing the course the student will be
able to describe, explain and evaluate a number
of
concepts and models used in marketing
communication and brand building, and explain and
exemplify how these concepts relate to each other
both strategically and tactically. In addition,
the student will be able to apply the knowledge
and through analysis obtain any marketing
communication problems to solve.
Learning outcomes
This course will introduce you to the commercial
communication industries including marketing,
branding, advertising by taking an umbrella look
at brands, brand strategy, marketing and
communication strategy, market research,
advertising, PR and sponsorship plus the vital
role that knowing your audiences plays in a
successful communications campaign from a local,
national and global perspective.
Course contents
Demonstrate an understanding of the strategic
objectives of commercial communication in media
organizational contexts. Demonstrate an
understanding of the importance of identifying,
differentiating and relating to target
audiences in successful commercial campaigns.
Demonstrate an understanding of storytelling in
a creative commercial context. Demonstrate
knowledge of a media organisation´s structure and
an understanding of how this relates to its
operation and performance. Demonstrate an
understanding of the relationship
between business strategy and creative products.
Gather, interpret and present evidence in order
to deliver the project brief. Work
collaboratively with others to respond to the
project brief.
Prerequisites and co-requisites
Introduction to marketing
Recommended or required reading
Marketing Communications
by Chris Fill and Louisa Osmond, 2006/2017,
Edinburgh Business School
Designing Brand Identity: An Essential Guide for
the Whole Branding Team
by Alina Wheeler and Debbie Millman, Fifth
Edition, 2017, John Wiley & Sons, Incorporated
Other material presented during the course.
Study activities
Internet-based studies - 135 hours
Workload
- Total workload of the course: 135 hours
- Of which autonomous studies: 135 hours
- Of which scheduled studies: 0 hours
Mode of Delivery
Supported virtual education
Assessment methods
Exams (written-, oral-, home-)
Assessment requirements
Students are expected to have read the
appropriate chapter(s) from the text before each
assignment. To pass the course, it is crucial to
keep the timetable! For passing the course you
need at least 50 points (maximum 100 points)
If you by the end of the course, do not have
collected minimum 50 points, you have to attend a
written exam based on the given material.
Teacher
- Halmén Mia
- Henriksson Robert
Examiner
Henriksson Robert
Home page of the course
Group size
No limit (52 students enrolled)
Assignments valid until
12 months after course has ended
Course enrolment period
2021-12-22 to 2022-01-06
Assessment methods
Date of examination will be announced later - Exams
Date | Time | Room | Title | Description | Organizer |
---|---|---|---|---|---|
2022-01-13 | 10:00 - 12:00 | Market Communication and Branding | Introduction session https://arcada.zoom.us/j/65257943222 | Halmén Mia Henriksson Robert |